UM has racked up an impressive number of shortlisted entries for the upcoming Festival of Media Global Awards. Out of the 19 categories, UM was singled out 24 times.
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UM Japan took home the Best in Class Award (food and beverage) at the Interactive Media Awards for their “Sudden Refreshment” campaign created for Sprite.
Viewability continues to be an important issue for video advertisers. How do you know that your ads are being shown where they’ll be seen? And how do you that the impression metrics you’re seeing reflect actual views by humans that could become customers?
Festival of Media Asia Pacific, the largest gathering of media leaders in Asia Pacific, recently announced the shortlist for its 2013 awards with UM garnering a whopping 19 nods.
Wave 7, the world’s largest and longest-running social media survey representing more than 1 billion active internet users, continued its global roll-out with a recent launch in Greece. This launch marks the second year that Wave has reached the Grecian shore line.
UM London has announced a strategic partnership with BuzzFeed, the leading social news and entertainment company. The partnership will give UM London industry-leading insight into the content marketing practices of one of the fastest-growing websites in the world.
UM London has been named Microsoft UK Agency of the Year for 2013.
UM Poland will continue to handle the media planning and buying for PKO BP, Poland’s largest retail bank, for an additional two years. The reappointment follows a highly competitive pitch against four other agencies.
UM Australia will continue as LEGO Australia’s media communications agency following a competitive review against two other agencies.
The Japanese Tourism Agency (JTA) has signed UM Spain to manage its print and digital media activity. Co-ordinated out of the Japan office, UM responsibilities will cover several European markets including Spain, Italy, Belgium, the Netherlands and Poland.