Casual dining chain TGI Fridays selected IPG Mediabrands’ Universal McCann (UM) as its U.S. media agency. “We’re thrilled that TGI Fridays, one of America’s iconic brands, has chosen UM to lead its media efforts in the United States,” UM U.S. CEO Lynn Lewis said in a statement. “We look forward to this exciting partnership and
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IPG Mediabrands’ UM has hired Trish Chuipek as its first global chief client officer, effective immediately. Chuipek most recently was the chief marketing officer for Blue Box Toys and served six years as president of OMD Midwest and OMD Multicultural before that. Having experience on all sides of advertising, she’s also spent time at OgilvyOne
With its “Unity 2040” initiative, the Interpublic Group of Cos.-owned media agency UM aims to have an employee diversity mix in 2020 that reflects what the U.S. population is projected to be in 2040. It seems to be well on its way: Currently, 55 percent of senior management is female and 25 percent of senior management
UM is tapping Lynn Lewis, who was most recently East Coast president and global CMO for the Interpublic Group of Cos.-owned media agency, to fill the role of U.S. CEO. Lewis takes over for Kasha Cacy, who announced in August she was departing to join marketing solutions company Engine as its global CEO. Before joining UM in
Heineken has appointed IPG Mediabrands agency UM as its agency of record in Australia without a pitch, AdNews can reveal. The brand, which has its marketing and distribution managed by Lion locally, confirmed the appointment to AdNews. The business had sat with Zenith for a decade, but now moves to UM as of next month
American Express has concluded a global media review officially launched in May, choosing IPG’s Universal McCann (UM) as its new media agency of record. The network will handle all planning and buying work while partnering with AmEx creative shops to promote the financial brand’s “Powerful Backing” brand platform around the world. MediaLink managed the review. All competing agencies were
UM captured four wins and three finalists at this year’s OMMA Mediapost Awards, withe Tourism Australia’s Dundee: The Son Of A Legend Returns Home continuing it’s winning streak on the 2018 awards circuit. Dundee: The Son Of A Legend Returns Home from UM New York was responsible for all four of UM’s wins on the evening, earning
JP Aguirre Executive VP, managing director and global managing partner, UM At 39, JP Aguirre is one of the youngest global managing partners at the IPG Mediabrands agency UM and the first Latino member of UM’s global leadership team. Under his co-leadership, the San Francisco office of UM has won accounts including Columbia Sportswear, Fitbit,
NEW YORK – SEPTEMBER 17, 2018 – UM, the full-service marketing and media agency network of IPG Mediabrands, is pleased to announce it was among a select group of firms invited by Forrester Research, Inc. to participate in The Forrester Wave™: Global Media Agencies, Q3 2018 study. In this first-time evaluation of global media agencies,
In this ever-expanding brand marketing ecosystem, the challenge for advertisers to effectively reach their targeted audience calls for an audacious media plan. Sometimes it’s a simple execution with a powerful message, and then there’s a need for an off-the-wall, completely bonkers campaign to cut through the clutter. This year’s crop of Media Plan of the
