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UM is Ad Age’s 2024 Media Agency of the Year Retail media has grown to become one of marketers’ most important areas of emphasis as brands shift to performance-based marketing and emphasize consumer data in their media investments. IPG Mediabrands’ global agency UM has been a leader in the retail and commerce space throughout its

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Audio agency Ad Results Media this week launched an audio buying offering to increase programmatic ad-buying access to streaming and podcasting. With the new platform, ARM Pro, brands can access a custom suite of audio solutions for purchasing their target audiences. The audiences are vetted by ARM’s teams for direct and programmatic deals, with the

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DoubleVerify and Roku have uncovered a CTV ad fraud scheme that has taken fraudsters’ traditional domain spoofing tactic to a new level. Discovered late last summer and still active, the scheme — dubbed “CycloneBot” — may be costing advertisers as much as $7.5 million per month in fake impressions. … “Ad fraud has not historically

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UM has been appointed media agency of record for global car manufacturer Chery, following a pitch. The remit includes all media strategy, planning and buying in Australia, supporting Chery’s launch of all new vehicle releases in 2024, as the brand establishes its market presence. “UM’s strategic approach to media planning and buying will play a

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Walmart’s rumored plan to acquire Vizio went from theoretical to reality this week, with the retail giant set to pay $2.3 billion for the smart TV manufacturer. The move will bolster Walmart’s retail media offering, Walmart Connect, adding streaming capabilities that will help it attract more brand marketing ad dollars. The deal will also allow

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Campaign US has announced its 2024 class of Inspiring Women. The women recognized below are redefining leadership in advertising and marketing while blazing trails and pushing boundaries for others to succeed in their wake. This program recognizes them for their hard work and dedication to their craft across various facets of the industry, including creative,

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