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Interpublic media agency UM has been named media Agency of Record for Storck USA, the confectionery company that manufactures candies like Werther’s Original, Riesen and Mamba. The client spends close to $10 million annually on measured media in the U.S. according to agency research firm COMvergence, with Werther’s Original receiving the largest share of spend,

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Misinformation about climate change — i.e. “content that contradicts well-established scientific consensus around the existence and causes of climate change” — will not be monetizable under a new Google policy for advertisers, publishers and YouTube creators. Per the company, the new policy comes at the request of advertisers who say they don’t want their ads

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Technology companies including Apple and Google are giving people more ways to protect their online privacy, limiting the availability of consumer data that help advertisers reach target audiences. Contextual ad placements within quality content are making a comeback. “Contextual advertising feels a lot like ‘back to the future’ in the sense that we have been

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A new report from IPG Mediabrands calls out Facebook, Instagram, YouTube and Twitter, in particular, for allowing misinformation to spread. But the report from Mediabrands’ Magna research arm, “The Dis/Misinformation Challenge for Marketers,” also stresses the advertising community’s need to intervene forcefully to protect brands, as well as the public good. Specifically, it argues that

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Ad giant IPG this month published a new report that says the major social networks have failed to contain the spread of false information and conspiracy theories, posing a threat to advertisers. The report went to select clients of IPG’s ad-buying division Mediabrands, which include Coca-Cola, American Express, and T-Mobile. “The Dis/Misinformation Challenge for Marketers”

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IPG Mediabrands has released a new study that examines the accelerating amount of inaccurate and misleading content appearing across online news outlets and social media platforms. The Dis/Misinformation Challenge for Marketers reveals the dramatic rise in both disinformation and misinformation; which social media outlets are making strides to eliminate misleading content, and those that are

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