Integral Ad Science and Channel Factory, a brand suitability and ad performance platform for YouTube, released a joint product on Wednesday that combines content curation with optimization and measurement for YouTube campaigns. The product, dubbed Channel Science (a portmanteau of their names), is generally available, but only on a manual basis for now. The companies
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Brand safety is always top of mind for advertisers. But it’s become more important than ever as issues from coronavirus misinformation to the ongoing Facebook ad boycott dominate industry headlines. For Joshua Lowcock, chief digital officer at UM and global brand safety officer at IPG Mediabrands, the renewed focus is an opportunity for advertisers to
Google introduced a pair of policy updates that aim to curb the spread of misinformation and profiteering of illegally obtained documents ahead of what’s likely to be a polarizing 2020 election. Bad actors will sometimes pose as digital marketers by concealing their identities while coordinating to spread political disinformation. The so-called marketers will masquerade multiple
With a flip of the calendar page, the advertiser boycott of the social media giant Facebook has come to a close. The shocking freeze on the platform’s advertising during the month of July swept in 1,100 major brands that scaled back or went cold turkey; it challenged the agencies that serve those brands; and it
In this week’s episode of IPG Media Lab’s “Floor 9” podcast, the lab’s Adam Simon and Scott Elchison take listeners deep into the metaverse — a “persistent collectively shared virtual space” — including the acceleration of new and emerging virtual spaces such as “proto-verses” and “digital “third places” in online video games, and their implications
What’s going on with the UK’s coronavirus restrictions? And, how big tech made a fortune during the pandemic lockdown. Boris Johnson has cancelled major moves out of lockdown including the reopening of wedding parties and casinos in response to a rise in coronavirus cases. The Prime Minister called a press conference to announce that he was “squeezing
As privacy regulations and government oversight increases, global media agency UM took the initiative to create the position of chief privacy officer. And who better to fill that role than agency stalwart Arielle Garcia, who was most recently VP of business operations and compliance for UM’s ExxonMobil and Accenture accounts. UM CEO Lynn Lewis has
IPG Mediabrands UM unit has named Arielle Garcia its first Chief Privacy Officer, responsible for overseeing the launch and managing the media agency’s privacy program. Garcia, who already was serving as head of UM’s business operations and compliance, will now be responsible for creating a vision and strategy for developing and implementing its privacy policies
Arielle Garcia will help guide clients through an increasingly complex landscape surrounding digital privacy law with the emergence of GDPR in the U.K. and California’s Consumer Privacy Act. UM, an IPG Mediabrands global media agency, appointed Arielle Garcia as its first chief privacy officer. She previously was VP of business operations and compliance for UM’s
Today, IPG Mediabrands’ global media agency network UM is launching its third Impact Day around the world, closing 100-plus offices in 50 countries to give staff the chance to help others. Last year, more than 80 offices shuttered their doors, up from 60 the year before, and now, the effort is bigger than ever, even
