UM, a global media agency within IPG Mediabrands, has been named U.S. media agency of record for convenience retailer 7-Eleven, ADWEEK has learned. The appointment follows a competitive review. UM’s remit includes cross-channel media strategy and full-funnel media activation for 7-Eleven, Speedway stores, and the 7NOW delivery app. Read more in Adweek.
News
Retail media has undergone a profound transformation over the past decade. What once was a niche, retailer-driven capability focused on driving sales within commerce platforms has now become one of the most powerful tools in the marketing ecosystem. In its early days, retail media was largely viewed as a tactic— siloed from the broader brand
Current economic uncertainty has many marketers focused on the here-and-now of their media strategies, but with the speed of innovation in technology, platforms and partnerships, the next generation of media buying is looking to the industry’s future. Retail media, shoppable formats and behavioral data are reshaping how buyers close the loop. Ahead of the TV
Beyond Yoga, an activewear brand known for inclusive sizing, has named UM its U.S. media agency of record following a competitive review, both companies confirmed to ADWEEK. The brand, owned by Levi Strauss & Co., selected the IPG Mediabrands agency to lead a full-funnel media strategy across all channels including TV, programmatic, paid social, affiliate,
Adam Morton, chief product officer at UM Worldwide (IPG Mediabrands), argues that while reach is still an important metric for media planning, the vast array of options at a brand’s disposal means the conversation requires more nuance. With the number of platforms, online communities, and media options available to us, brands and marketers now have
Against the backdrop of ‘Awful April’ and the prospect of a global trade war, even more people could soon find themselves in debt. This can have severe consequences for mental health and is likely to hit young adults particularly hard – an audience that is already feeling stressed, lonely and anxious. UM carried out a
This March, in honor of Women’s History Month, Ad Age has been spotlighting perspectives from women actively working to evolve the industry—like TikTok’s Sofia Hernandez and entrepreneur Lauren Maillian—both in terms of office culture and brand storytelling. For this month’s spotlight, we asked leaders from the Amp community to share how women in advertising are pushing for change and
As the advertising landscape shifts towards greater privacy compliance, the resurgence of contextual advertising raises questions about its effectiveness and ROI compared to data-driven targeting. Is it a sustainable solution or a stopgap in digital marketing’s evolution? … Sebastien Kriegel, digital partner at UM, says when executed properly and taking into consideration attention and the
Progress toward gender equity in the workplace continues even as challenges remain. From the lingering wage gap and unconscious biases to underrepresentation in executive roles and workplace harassment, women navigate a professional landscape that demands resilience and advocacy. According to the U.S. Department of Labor, women working full-time year-round are paid 84 percent of what men
While the region races toward the future, many agency cultures remain anchored in traditions that no longer serve our collective potential – particularly for women, says UM’s Susana Tsui Fitzpatrick. — In the shadow of gleaming skyscrapers and ambitious national visions, advertising in the Middle East stands at a pivotal crossroads. While the region races