Somehow, it’s March again, which means we’re nearing the one year anniversary of many companies and agencies sending their teams home as the coronavirus pandemic surged throughout the country. (Though, at the time teams were sent home with the expectation they’d return in a few weeks.) Over the last year, the advertising business has had
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Lewis was recognized last year by Campaign US as the top Head of Agency/Media. In 2019, she had been promoted from running UM’s New York office to overseeing all U.S. operations and had overseen memorable campaigns and solid 15% growth. This year, Lewis faced a test to see whether she is as effective during difficult periods. The
Facebook is trying to make News Feed safer for brands, testing a way to control what posts appear in the vicinity of ads at the advertisers’ discretion, which is a highly technical feat that some in the industry thought would be near impossible. The social media giant today announced that it was experimenting with the
Facebook Inc. said it would soon begin building and testing new controls to let marketers keep their ads away from topics they want to avoid. The plan comes as the company continues to follow up on promises that it made following last summer’s temporary boycott by some advertisers over the way it has handled objectionable
Global IPG Mediabrands agency UM, selected as 2020 Adweek U.S. Media Agency of the Year at the beginning of last year, has hired Christine Villanueva as U.S. chief strategy officer and member of its executive team. In the role, Villanueva will be responsible for UM’s strategy product and capability road map, including uncovering marketplace opportunities and identifying
Browse recent interviews with some of the most influential marketers and you’ll see delicately worded commitments to making socially responsible investments in media. Indeed, for many years — with a few notable exceptions — marketers paid lip service to doing their bit. But over the past year, this has changed. Marketers are increasingly aware that
Over the next few hours, marketers across the U.S. will be watching the events of Inauguration Day closely, ready to pause, tweak or block ads from appearing against problematic content should things go sideways. While some marketers will stick to blunt tactics like blocking ads from news sites entirely, many are turning to more nuanced
Honda has awarded its media planning and buying account in Europe to UM after a six-month competitive pitch process, ending a five-year relationship with Dentsu. UM will take over the business, worth an estimated £50m, across all the Japanese car brand’s European markets on 1 April. The pitch process was run by MediaSense and had a
From digital health to sustainability tech, consumer behaviors travel across classifications. By Richard Yao When reflecting on emerging trends from CES, we tend to follow the exhibit categories laid out by the organizer and examine them one by one: Here are the biggest trends happening in the smart home space; this is the main story
People who watch sports on traditional TV are well-acquainted with commercials that share the screen with the programming during lulls in the action, an attempt by networks to keep viewers’ attention during ad breaks. Now that picture-in-picture format for ads might become more common in streaming video, and beyond sports. Transmit.Live LLC, an advertising technology
