IPG Mediabrands’ UM unit this week released findings of a global study purporting to identify four cultural shifts reshaping consumer behavior in seemingly contradictory ways. On the one hand, the study identifies a pattern UM dubs as “retrograde,” noting many consumers are appropriating culture from past decades. On the other, it identified another trend dubbed “recreate,”
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IPG media agency UM won its first-ever Entertainment Lions Grand Prix win for “5B,” the documentary film celebrating the heroic nurses who established San Francisco’s first HIV ward. Commissioned by Johnson & Johnson and executive produced by UM Studios, the film received the Grand Prix for “Entertainment Lions—Non-fiction Film Over 30 Min.” It also won
A Johnson & Johnson-commissioned documentary about heroic nurses in the early days of AIDS has won the Entertainment Lions Grand Prix at Cannes. “5B” is the story of a group of nurses at San Francisco General Hospital in the 1980s who established a ward to care for AIDS patients. Made by UM Studios New York, Highway 61 Films and
Brendan Gaul says although the Johnson & Johnson documentary ‘5B’ is based on a 35-year-old story, it is ‘more relevant’ today. IPG Mediabrands’ UM Studios takes home its first Cannes Lions Grand Prix, in Entertainment—a big win for the media agency’s content studio. The win is for “5B,” a documentary UM Studios produced for client Johnson & Johnson on the San
UM has won Just Eat’s global media planning and buying account in 10 countries, including the online food takeaway group’s home market, the UK. The Interpublic agency, which beat Omnicom’s PHD in the competitive review, will handle media in Australia, Denmark, France, Italy, Ireland, New Zealand, Norway, Spain, Switzerland and the UK. Just Eat wants to streamline and simplify its agency arrangements
Casual dining chain TGI Fridays selected IPG Mediabrands’ Universal McCann (UM) as its U.S. media agency. “We’re thrilled that TGI Fridays, one of America’s iconic brands, has chosen UM to lead its media efforts in the United States,” UM U.S. CEO Lynn Lewis said in a statement. “We look forward to this exciting partnership and
IPG Mediabrands’ UM has hired Trish Chuipek as its first global chief client officer, effective immediately. Chuipek most recently was the chief marketing officer for Blue Box Toys and served six years as president of OMD Midwest and OMD Multicultural before that. Having experience on all sides of advertising, she’s also spent time at OgilvyOne
With its “Unity 2040” initiative, the Interpublic Group of Cos.-owned media agency UM aims to have an employee diversity mix in 2020 that reflects what the U.S. population is projected to be in 2040. It seems to be well on its way: Currently, 55 percent of senior management is female and 25 percent of senior management
UM is tapping Lynn Lewis, who was most recently East Coast president and global CMO for the Interpublic Group of Cos.-owned media agency, to fill the role of U.S. CEO. Lewis takes over for Kasha Cacy, who announced in August she was departing to join marketing solutions company Engine as its global CEO. Before joining UM in
Heineken has appointed IPG Mediabrands agency UM as its agency of record in Australia without a pitch, AdNews can reveal. The brand, which has its marketing and distribution managed by Lion locally, confirmed the appointment to AdNews. The business had sat with Zenith for a decade, but now moves to UM as of next month
