BETTER MOMENTUM

News

Over the past few months, the world has woken up to the growing threat of violence toward Asians, Asian Americans and Pacific Islanders. But to AAPI communities, the threat of anti-Asian racism—which intensified drastically since the onset of the pandemic due to scapegoating, according to critics, by political figures including former president Donald Trump and

Click here to read more


Interpublic agencies UM and Reprise teamed up to help client CVS kick off a social media effort today to promote the eligibility of COVID-19 vaccine for all U.S. adults. The #OneStepCloser campaign, which features an original song created by Puerto Rican urban pop duo Domino Saints, utilizes a TikTok challenge asking people to share where,

Click here to read more


With Google Chrome’s 2022 deadline to block third-party cookies looming and government regulations in some states and countries tightening, marketers have to make tough decisions right now that will either set them up for success or failure in the cookieless world. Adweek’s editors created this guide to help readers in four major industries—ad tech, publishing,

Click here to read more



The media and marketing ecosystems presume advertising budgets are going to swing back toward contextual targeting. No one knows quite how much, but the players have already begun jockeying for position. Contextual targeting solutions, rarely the focus of past vendor pitches, are becoming pervasive, clogging up the diaries and inboxes of media buyers and publishers

Click here to read more




Not long ago, people browsed the web or shopped online without even considering the bread crumb trails of personal information they left for marketers. But data privacy has become a concern for most consumers. As heightened awareness drives such changes in perception, with increasing support from legislators and platforms like Google, media agencies are rethinking

Click here to read more



More agencies and brands are releasing their campaigns and endeavors to elevate women as Women’s History Month (WHM) wraps up. This year, UM is introducing the female-focused “Uniquely Me” campaign to focus on the singular experiences women bring to the table; it ties into DEB’s 2021 theme of intersectionality. Women UMers were encouraged to share

Click here to read more