News

UM, a global media agency within IPG Mediabrands, has been named U.S. media agency of record for convenience retailer 7-Eleven, ADWEEK has learned. The appointment follows a competitive review. UM’s remit includes cross-channel media strategy and full-funnel media activation for 7-Eleven, Speedway stores, and the 7NOW delivery app. Read more in Adweek.




Beyond Yoga, an activewear brand known for inclusive sizing, has named UM its U.S. media agency of record following a competitive review, both companies confirmed to ADWEEK. The brand, owned by Levi Strauss & Co., selected the IPG Mediabrands agency to lead a full-funnel media strategy across all channels including TV, programmatic, paid social, affiliate,

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This March, in honor of Women’s History Month, Ad Age has been spotlighting perspectives from women actively working to evolve the industry—like TikTok’s Sofia Hernandez and entrepreneur Lauren Maillian—both in terms of office culture and brand storytelling. For this month’s spotlight, we asked leaders from the Amp community to share how women in advertising are pushing for change and

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As the advertising landscape shifts towards greater privacy compliance, the resurgence of contextual advertising raises questions about its effectiveness and ROI compared to data-driven targeting. Is it a sustainable solution or a stopgap in digital marketing’s evolution? … Sebastien Kriegel, digital partner at UM, says when executed properly and taking into consideration attention and the

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Progress toward gender equity in the workplace continues even as challenges remain. From the lingering wage gap and unconscious biases to underrepresentation in executive roles and workplace harassment, women navigate a professional landscape that demands resilience and advocacy. According to the U.S. Department of Labor, women working full-time year-round are paid 84 percent of what men

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