Over the past few months, the world has woken up to the growing threat of violence toward Asians, Asian Americans and Pacific Islanders. But to AAPI communities, the threat of anti-Asian racism—which intensified drastically since the onset of the pandemic due to scapegoating, according to critics, by political figures including former president Donald Trump and
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Interpublic agencies UM and Reprise teamed up to help client CVS kick off a social media effort today to promote the eligibility of COVID-19 vaccine for all U.S. adults. The #OneStepCloser campaign, which features an original song created by Puerto Rican urban pop duo Domino Saints, utilizes a TikTok challenge asking people to share where,
With Google Chrome’s 2022 deadline to block third-party cookies looming and government regulations in some states and countries tightening, marketers have to make tough decisions right now that will either set them up for success or failure in the cookieless world. Adweek’s editors created this guide to help readers in four major industries—ad tech, publishing,
Sharon Soh, Head of Integrated Strategy & Marketing at UM, APAC, highlights the growth of the region in part 4 of a 4-part series. It is well known that APAC consumers are “super-connected”, spending much of their time on their smartphones and social media. In the past year, social media usage in the region has
The media and marketing ecosystems presume advertising budgets are going to swing back toward contextual targeting. No one knows quite how much, but the players have already begun jockeying for position. Contextual targeting solutions, rarely the focus of past vendor pitches, are becoming pervasive, clogging up the diaries and inboxes of media buyers and publishers
Sharon Soh, Head of Integrated Strategy & Marketing at UM, APAC, highlights the growth of the region in part 3 of a 4-part series. To put this global trend in perspective, APAC’s consumer internet has never quite been a homogenous one. The search, social, video, and e-commerce ecosystems in APAC, have been split a number
As privacy-related issues slide up into marketing conundrums across the advertising landscape, every participant in the buy-sell equation is trying to figure out how to proceed with minimal change and maximum results. At the top of the food chain are CMOs, the execs holding the purse strings of advertising and in the seat of power.
Not long ago, people browsed the web or shopped online without even considering the bread crumb trails of personal information they left for marketers. But data privacy has become a concern for most consumers. As heightened awareness drives such changes in perception, with increasing support from legislators and platforms like Google, media agencies are rethinking
Sharon Soh, Head of Integrated Strategy & Marketing at UM, APAC highlights the growth of the region in part 2 of a 4-part series. It has been estimated that APAC would be home to 1.5 billion gamers in 2020, accounting for 55% of the global gaming population, and worth over $78 billion in revenue. Suffice
More agencies and brands are releasing their campaigns and endeavors to elevate women as Women’s History Month (WHM) wraps up. This year, UM is introducing the female-focused “Uniquely Me” campaign to focus on the singular experiences women bring to the table; it ties into DEB’s 2021 theme of intersectionality. Women UMers were encouraged to share
