Eager as ad buyers were for major sports like the NBA and NFL to return to TV, many were anxious about how the volume of sports on TV going from famine to feast would affect viewership. So far, the results have been a mixed bag. Live sports on TV remains the best option for advertisers
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Digiday recently reported that Discovery, Inc. had informed ad agency executives they would be launching a direct-to-consumer streaming service in early 2021. Although there has been no official announcement, it is expected to be called Discovery+. (The Information reported that Discovery filed a trademark for Discovery+ on July 10.) According to the report, Discovery+ will offer subscribers an
Ts&Zzz is a podcast to help you fall asleep by reading the most boring text on the internet; terms of service agreements, terms and conditions and privacy policies. Launched by Scott Elchison, Manager, Partnerships, IPG Media Lab, on April 1st, the podcast’s case is that “We have all agreed to countless numbers of these contracts
The TikTok U.S. spinoff saga continues to rambunctiously roll on. At the time of writing, U.S. President Donald Trump gave his “blessing” to a proposal that — on the face of it at least— doesn’t appear to satisfy the requirements in his August executive order. TikTok’s Chinese parent company Bytedance said on Monday that the new
TikTok advertisers are now in a state of limbo, much like the app itself, which was close to a deal to continue operating in the U.S. until the Trump administration issued a new order today that would essentially hobble its future. Advertisers, agencies and marketing partners were sent scrambling to figure out what the latest Trump order
Managing Marketing is a podcast hosted by TrinityP3 Founder and Global CEO, Darren Woolley. Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Fiona Johnston is the CEO of media agency UM Australia. She
By UM’s Graeme Hutton, SVP, Group Partner, Media, Research Creating brand awareness is often the foundation of many ad campaigns, but equally such a KPI can be deceptively simple since there are several pitfalls to avoid. Creating or reinforcing awareness seems a clear goal, but our expectations can be based on unproven assumptions about exactly
IFC Films is getting into the holiday spirit a little early as it has acquired the North American rights to documentary Dear Santa directed by Dana Nachman (Pick of the Litter, Batkid Begins). The family-friendly Christmas feature docu takes a look at Operation Santa, a 100-year-old program of the United States Postal Service which connects
Reese has created a covert way to reward the most passionate fans of its brand, keeping it top of mind during a time when consumers are largely purchasing chocolate brands they already love. In a new campaign, the Hershey brand has created a “secret society” – though, like any good secret society, it is denying
Connected TV usage among consumers has been sky-high through the Covid-19 pandemic, but many viewers are still struggling to find what to stream. That dilemma can become a brand marketer’s goldmine if they prioritize brand experiences that encourage content discovery, according to new research. The study, from Magna and IPG Media Lab and commissioned by Roku,
