Category: Thought Leadership



As people DIY their way through the COVID-19 crisis, Pinterest search data is helping marketers predict consumers’ mindsets. But will everyone—users and advertisers alike—be able to pin their way through the pandemic? Search data on the image-sharing platform show how hobbies, interests, and plans have shifted through various stages of self-isolation. Pinterest has also been

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In the seventh edition of a special COVID-19 series, IPG Media Lab’s “Floor 9″ media futures podcast, the lab hosts UM strategists Lin Liu (UM China and Mat Maroni (UM APAC) to discuss how the pandemic has impacted the consumer lifestyles and behaviors in their respective regions, and how it is accelerating trends that brands need to look

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Even before COVID-19 hit the world, the gig economy was blossoming within adland, but now, the freelance world could have an even bigger surge due to the pandemic. In recent weeks, holding companies, independent agencies of all sizes and brands have all gone through layoffs, furloughs and other cost-cutting measures. Campaign US asked industry experts

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NBCUniversal’s late-comer streaming service Peacock is debuting with far less fanfare than was planned. After a soft-launch period for some Comcast subscribers, the media company had prepared a splashy national launch in July ahead of the Olympics, followed by live streams of the opening and closing ceremonies and a steady stream of original shows. All

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