Twitch is a place for gamers, singers, just-chatters, hot-tubbers, ear-lickers, and increasingly, brands that have no idea what any of that means. As Twitch turns 10 years old this month, more brands are starting to understand the vernacular, though. They don’t have much of a choice. Under Amazon’s tutelage, advertisers say Twitch has become a
Category: Thought Leadership
Having ‘AN’ Asian in senior leadership isn’t good enough anymore. We’re not an item to cross off a checklist. We’re a community, and we have been overlooked and taken advantage of because we have not been vocal enough. We should be judged on our merits and get credit for the work that we do. My
“In my country, when you are ignored, you try harder and shout louder.” – Lucy Zheng, VP, Group Partner, Analytics, UM Read Article on Campaign.
Apple’s privacy update has sent waves across the advertising industry. Its new App Tracking Transparency feature requires apps to ask for users’ permission to use their information for advertising. Experts expect consumer opt-in rates to be low, which could lead to significant challenges in targeting and measuring ads. Read Article on Business Insider.
Sharon Soh, Head of Integrated Strategy & Marketing at UM, APAC, highlights the growth of the region in part 4 of a 4-part series. It is well known that APAC consumers are “super-connected”, spending much of their time on their smartphones and social media. In the past year, social media usage in the region has
Sharon Soh, Head of Integrated Strategy & Marketing at UM, APAC, highlights the growth of the region in part 3 of a 4-part series. To put this global trend in perspective, APAC’s consumer internet has never quite been a homogenous one. The search, social, video, and e-commerce ecosystems in APAC, have been split a number
Sharon Soh, Head of Integrated Strategy & Marketing at UM, APAC highlights the growth of the region in part 2 of a 4-part series. It has been estimated that APAC would be home to 1.5 billion gamers in 2020, accounting for 55% of the global gaming population, and worth over $78 billion in revenue. Suffice
Sharon Soh, Head of Integrated Strategy & Marketing at UM, APAC highlights the growth of the region in part 1 of a 4-part series. The past two decades have seen APAC’s remarkable development and rapid rise as the new center of the world, thanks to its soaring consumption and increasingly central role in global trade
UM’s U.S. CEO Lynn Lewis discusses the role of culture at an organization and the importance of embracing opportunities for mentorship and partnership. Read Full Article on Campaign US.
On the March 2021 episode of the ANA Marketing Futures podcast, Chad Stoller and Adam Simon of IPG Media Lab discussed the types of conversations they have with marketers around innovation, gave ANA a behind-the-scenes look at how IPG Media Lab stays innovative, and asked whether one can truly measure innovation success. Listen to the