Category: Thought Leadership


Digiday recently reported that Discovery, Inc. had informed ad agency executives they would be launching a direct-to-consumer streaming service in  early 2021. Although there has been no official announcement, it is expected to be called Discovery+. (The Information reported that Discovery filed a trademark for Discovery+ on July 10.) According to the report, Discovery+ will offer subscribers an

Click here to read more



TikTok advertisers are now in a state of limbo, much like the app itself, which was close to a deal to continue operating in the U.S. until the Trump administration issued a new order today that would essentially hobble its future. Advertisers, agencies and marketing partners were sent scrambling to figure out what the latest Trump order

Click here to read more


Managing Marketing is a podcast hosted by TrinityP3 Founder and Global CEO, Darren Woolley. Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Fiona Johnston is the CEO of media agency UM Australia. She

Click here to read more



Connected TV usage among consumers has been sky-high through the Covid-19 pandemic, but many viewers are still struggling to find what to stream. That dilemma can become a brand marketer’s goldmine if they prioritize brand experiences that encourage content discovery, according to new research. The study, from Magna and IPG Media Lab and commissioned by Roku,

Click here to read more


This month’s issue of Pulse is a guest post written by Richard Yao, Manager of Strategy and Content at IPG Media Lab. @ryaoipg The ongoing pandemic has had a strong yet complicated impact on the development of ambient computing, which refers to the contextually aware software that can serve users without requiring explicit commands. Things like

Click here to read more