Apple’s privacy update has sent waves across the advertising industry. Its new App Tracking Transparency feature requires apps to ask for users’ permission to use their information for advertising. Experts expect consumer opt-in rates to be low, which could lead to significant challenges in targeting and measuring ads. Read Article on Business Insider.
Category: Thought Leadership
Sharon Soh, Head of Integrated Strategy & Marketing at UM, APAC, highlights the growth of the region in part 4 of a 4-part series. It is well known that APAC consumers are “super-connected”, spending much of their time on their smartphones and social media. In the past year, social media usage in the region has
Sharon Soh, Head of Integrated Strategy & Marketing at UM, APAC, highlights the growth of the region in part 3 of a 4-part series. To put this global trend in perspective, APAC’s consumer internet has never quite been a homogenous one. The search, social, video, and e-commerce ecosystems in APAC, have been split a number
Sharon Soh, Head of Integrated Strategy & Marketing at UM, APAC highlights the growth of the region in part 2 of a 4-part series. It has been estimated that APAC would be home to 1.5 billion gamers in 2020, accounting for 55% of the global gaming population, and worth over $78 billion in revenue. Suffice
Sharon Soh, Head of Integrated Strategy & Marketing at UM, APAC highlights the growth of the region in part 1 of a 4-part series. The past two decades have seen APAC’s remarkable development and rapid rise as the new center of the world, thanks to its soaring consumption and increasingly central role in global trade
UM’s U.S. CEO Lynn Lewis discusses the role of culture at an organization and the importance of embracing opportunities for mentorship and partnership. Read Full Article on Campaign US.
On the March 2021 episode of the ANA Marketing Futures podcast, Chad Stoller and Adam Simon of IPG Media Lab discussed the types of conversations they have with marketers around innovation, gave ANA a behind-the-scenes look at how IPG Media Lab stays innovative, and asked whether one can truly measure innovation success. Listen to the
After spending much of last year building one side of its advertising marketplace, Zeus, the Washington Post is gearing up to open the other. In the beginning of the second quarter, Zeus Prime, a self-service ad platform, will be opened up so ad buyers can reach users across all of the sites using Zeus Performance,
Somehow, it’s March again, which means we’re nearing the one year anniversary of many companies and agencies sending their teams home as the coronavirus pandemic surged throughout the country. (Though, at the time teams were sent home with the expectation they’d return in a few weeks.) Over the last year, the advertising business has had
Browse recent interviews with some of the most influential marketers and you’ll see delicately worded commitments to making socially responsible investments in media. Indeed, for many years — with a few notable exceptions — marketers paid lip service to doing their bit. But over the past year, this has changed. Marketers are increasingly aware that