Category: Thought Leadership

Connected TV usage among consumers has been sky-high through the Covid-19 pandemic, but many viewers are still struggling to find what to stream. That dilemma can become a brand marketer’s goldmine if they prioritize brand experiences that encourage content discovery, according to new research. The study, from Magna and IPG Media Lab and commissioned by Roku,

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This month’s issue of Pulse is a guest post written by Richard Yao, Manager of Strategy and Content at IPG Media Lab. @ryaoipg The ongoing pandemic has had a strong yet complicated impact on the development of ambient computing, which refers to the contextually aware software that can serve users without requiring explicit commands. Things like

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Chad Stoller, Richard Yao/August 2020/Emerging Technology,Retail Since 2006, global media agency UM’s IPG Media Lab division has been helping retail brands break down the barriers to innovation. With today’s retail landscape fraught with uncertainty, many brands are unsure how to proceed. Here, Chad Stoller, UM’s global chief innovation officer and managing partner of IPG Media

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TikTok is stepping up efforts to counter the spread of hate speech on its platform. But it’s still playing catch-up with other social-media companies, including ones that have been criticized for their handling of the issue. The company announced Thursday that it’s improving its hate-speech policies, providing more transparency and investing in partnerships to help

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IPG Mediabrands agency UM will handle strategy, planning, buying, research, and data and analytics for Lazada Group across Singapore, Malaysia, The Philippines, and Thailand. The agency-of-record win follows a pitch that began in March. The company had previously worked with Dentsu Aegis Network agency Vizeum in these markets, starting in 2019. UM starts work immiediately

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UM, the global media agency network of Mediabrands, has been appointed Media Agency of Record for Southeast Asia eCommerce platform Lazada Group. Working with Lazada, the regional flagship of the Alibaba Group, UM’s remit covers Southeast Asia markets Singapore, Malaysia, The Philippines, and Thailand will encompass all media duties including strategy, planning, buying, research, and

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UM, the global media agency network of Mediabrands, today announced that it has been named Media Agency of Record for Lazada Group, Southeast Asia’s leading eCommerce platform and regional flagship of the Alibaba Group. UM’s remit which covers Southeast Asia markets Singapore, Malaysia, The Philippines, and Thailand will encompass all media duties including strategy, planning,

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