Category: Thought Leadership


In 2020, Arielle Garcia became the first-ever chief privacy officer at IPG’s UM Worldwide, reflective of media agencies readying for the likelihood of increased privacy regulations. Nearly three years into this role, Garcia is seeing privacy restrictions in the U.S. again tightening in 2023 as states begin rolling out their own consumer protection laws. At

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Introducing the Ad Age Super Bowl Amp Meter: Insiders weigh in on the best spots from the Big Game At Ad Age it’s become a well-worn cliché to say the Super Bowl is our Super Bowl. As with the Big Game, ad world Monday morning quarterbacking begins almost immediately after the final whistle and continues

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A few years ago, I felt I hit the frequency cap on articles written about streaming advertisers’ struggle to manage how often audiences were exposed to their ads. I was wrong. While the issue has improved according to agency executives, balancing between overexposing and underexposing streaming audiences to ads continues to be a challenge. “It’s

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With privacy restrictions tightening, agencies will have to step up their privacy practices this year. Whether it is clean room technology or installing a privacy team, media agencies are faced with having to juggle emerging state regulations and expand their consumer protection efforts globally. While the U.S. has lagged behind regulating consumer privacy compared to

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Podcast ad buyers have yet to see notable budget cuts from their clients — though the time of podcasts as the shiny new medium may be coming to an end. Advertising spend in general has been slowing down, as advertisers’ scrutinize their budgets amid rising interest rates, inflation and overall uncertainty around the economy. But

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Ahead of Data Privacy Day tomorrow, experts across the privacy and media space explain what makes this moment in time so crucial for consumers, advertisers and publishers. An annual observance that aims to raise awareness about data protection and privacy issues and promote consumer privacy rights, International Data Privacy Day falls tomorrow, Saturday, January 28.

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