More than two-thirds (69%) of consumers think brands “should play a key role” in the cost-of-living crisis, according to new research by UM, Campaign Against Living Miserably (CALM) and MoneySuperMarket. Nearly six in 10 (57%) surveyed said brands “could do more”, while more than half (60%) said they wanted brands to show “increased sensitivity to
Category: Thought Leadership
In an era where digital storefronts are just a click away, the lines between media and commerce are blurring. As consumers lounge in their living rooms, their favorite shows may soon double as the latest shopping platform. “Imagine you’re watching a TV show and someone was wearing a red dress and you want to purchase
Amp spotlight: How the wisdom and experience of mentors can profoundly shape leadership abilities, as well as change the trajectory of marketing careers As any former intern (as I once was) can attest, a good mentor can mean the difference between moving on to a long, fulfilling career or a proverbial full stop, especially in
Media and ad leaders gathered at FreeWheel’s CES 2024 lounge to advocate for the power of premium, accelerate programmatic buying and more As we head into a critical year that includes a generation-defining presidential election, Olympics and more, the rise of streaming is ushering in the era of convergence. Converged TV approaches linear, connected TV
CES 2024 marks an interesting return to almost-normalcy for the biggest consumer tech convention. Sure, there were still Abbott booths near security points handing out masks and Covid test kits, but for the most part, CES felt lively, expansive, and in sync with the key trends happening in tech and the broader culture this year.
Four years after Disney+’s debut set off the subscription-based streaming war, the introduction of Amazon Prime Video’s ads tier in 2024 heralds the ad-supported streaming war. And ad buyers are hopeful that the heightened competition on the sell side leads to product development and lower prices, with advertisers’ intensifying budget volatility looming as an X
Retail media continues to be one of the fastest-growing segments of advertising, as more ecommerce operators light up their digital shelves as ad inventory. But retail media can serve more than just retail, according to one agency specialist in the space. In this video interview with Beet.TV, Amie Owen, US Head of Commerce, UM Worldwide,
Brands and marketers are under an almost constant barrage of challenges. This is the reality that chief marketing officers, chief financial officers, CEOs and other leaders have to deal with. Welcome to the C-suite! Where each day brings a chance to tackle an ever changing business landscape and social fabric. The List, the select group
Facing declining referral traffic from search and social platforms, steeper competition for scale-focused campaign budgets and a myriad of other woes impacting ad revenue, several digital publishers are doubling down on the business they still carry some authority over: events. The strategies vary, from increasing the volume of events and turning their events businesses into
Last week, publishers said that closing out 2023 was just as painful a task as it was selling the rest of the year, with many Q4 ad deals still coming in just under the wire. But four media execs said they also see a small light at the end of the tunnel when it comes
