Category: Thought Leadership


People who watch sports on traditional TV are well-acquainted with commercials that share the screen with the programming during lulls in the action, an attempt by networks to keep viewers’ attention during ad breaks. Now that picture-in-picture format for ads might become more common in streaming video, and beyond sports. Transmit.Live LLC, an advertising technology

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Twitter is making a series of moves in the area of brand safety, the area frustrates advertisers the most about social platforms. The company is following in the footsteps of YouTube and Facebook by committing to audits by the Media Rating Council to assess its brand safety controls and measurement metrics. An MRC accreditation is

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For months now, marketers and media buyers alike have been focused on near-term rather than long-term planning. That mindset is likely to continue for the foreseeable future. The near-term focus has already continued throughout the third and now the fourth quarter of this year — with some marketers so focused on meeting fourth-quarter goals to

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