Category: Thought Leadership


With macroeconomic pressures forcing an industry obsession with ROI—and with chief marketing officers’ tenure growing ever shorter—innovative, risk-taking marketing campaigns are usually the first symptoms of tightened budgets. But the risk-versus-reward calculations of such campaigns can generate trepidation among brand leaders, and for good reason. The reality of virtually any industry is heavily influenced by

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As marketers and consumers begin to feel some relief from the economic uncertainty that ushered in the start of the year, agencies are reporting that media spending is holding steady in 2023. That is according to respondents to a recent survey Digiday conducted for this second-annual media agency report. … “It depends on the daypart

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Late Sunday evening, the Writers’ Guild of America (WGA) and the Alliance of Motion Picture and Television Producers (AMPTP) announced they had reached a tentative agreement after 146 days on strike. While marketers and agency execs don’t expect budgets to move back to the entertainment industry yet this year given this development, all eyes now

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Ad Age and Meta’s select group of advertising leaders sets out to prove that marketing and creativity can drive growth for brands—even during a down economy Change is the only true constant in the world of marketing and advertising. Informed by societal norms, technological tools and rising new generations of consumers and industry professionals, ever-fluctuating

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