The rapid pace of digital adoption by APAC consumers puts the region in a good position to lead the AI revolution. UM’s Ben Tuff, Mat Maroni and Kasper Aakerlund look at what changes this will have for the world of marketing. In his 2021 Reith Lecture, Stuart Russell famously framed the advent of AI as
Category: Thought Leadership
Have you ever seen an opera singer shatter a wine glass simply with their voice, the same force behind this phenomenon can also make bridges wobble alarmingly — this force is called resonance and it can have a major input in ad effectiveness too. To understand the value of resonance in ad effectiveness, we have
The FIFA Women’s World Cup tournament has been a bonanza for advertisers to showcase their messages on the field before record-breaking audiences. VOZ Total TV numbers for Saturday night’s quarterfinal game showed that more than 4 million tuned into the game itself, with another 945,000 watching the pre-game programming and 762,000 watching the post-game programming.
Proposed legislation could shield children and teens from potentially dangerous online content, but may come at the price of their data privacy and access to information. Two bills that propose new guardrails for children’s and teens’ safety in digital spaces are going to a vote in the US Senate. It’s a major development in young
In its fifth year, the select group of advertising, marketing and media insiders launches a thought leadership series aimed at tackling the biggest industry challenges and showing how creativity can drive brands’ growth. On July 18, Ad Age and Meta convened on the 47th floor of Meta’s brand-new New York headquarters at 50 Hudson Yards
Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social media — to identify key trends and best practices in our CMO Strategies series. In this installment, Digiday+ Research focuses on an analysis of the retail media landscape and its
From maintaining momentum to navigating regulation and offering a brand safe environment, Meta has several hurdles to overcome to turn Threads into a sustainable revenue stream. While Meta’s rollout of Threads was an overnight success, the tech company now faces the challenge of maintaining momentum by balancing brands’ desires while nurturing a distinctive and engaging
In honor of Disability Pride Month, Amp leaders spotlight the brands championing disability inclusivity year-round Every year in July, the U.S. celebrates Disability Pride Month, celebrating the passing of the Americans with Disabilities Act (ADA) in 1990, which gave Americans legal protections from disability-based discrimination. Today, 33 years later, there is still much work to
Every year in July, the U.S. celebrates Disability Pride Month, celebrating the passing of the Americans with Disabilities Act (ADA) in 1990, which gave Americans legal protections from disability-based discrimination. Today, 33 years later, there is still much work to be done to ensure representation, access and inclusion for people with disabilities. Part of that
Actors have joined writers on the picket lines. Last week, Sag-Aftra announced that it would be going on strike and marching with the Writers’ Guild of America as negotiations with the Alliance of Motion Picture and Television Producers — AKA Netflix, Amazon, Apple, Disney, Discovery-Warner, NBC Universal, Paramount and Sony — had broken down. Since
