Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social media — to identify key trends and best practices in our CMO Strategies series. In this installment, Digiday+ Research focuses on an analysis of the retail media landscape and its
Category: Thought Leadership
From maintaining momentum to navigating regulation and offering a brand safe environment, Meta has several hurdles to overcome to turn Threads into a sustainable revenue stream. While Meta’s rollout of Threads was an overnight success, the tech company now faces the challenge of maintaining momentum by balancing brands’ desires while nurturing a distinctive and engaging
In honor of Disability Pride Month, Amp leaders spotlight the brands championing disability inclusivity year-round Every year in July, the U.S. celebrates Disability Pride Month, celebrating the passing of the Americans with Disabilities Act (ADA) in 1990, which gave Americans legal protections from disability-based discrimination. Today, 33 years later, there is still much work to
Every year in July, the U.S. celebrates Disability Pride Month, celebrating the passing of the Americans with Disabilities Act (ADA) in 1990, which gave Americans legal protections from disability-based discrimination. Today, 33 years later, there is still much work to be done to ensure representation, access and inclusion for people with disabilities. Part of that
Actors have joined writers on the picket lines. Last week, Sag-Aftra announced that it would be going on strike and marching with the Writers’ Guild of America as negotiations with the Alliance of Motion Picture and Television Producers — AKA Netflix, Amazon, Apple, Disney, Discovery-Warner, NBC Universal, Paramount and Sony — had broken down. Since
After a three year impasse over the transatlantic transfer of Europeans’ personal information, the EU and the US have come to a new agreement that will restore the open exchange of consumer data. It’s a welcome change for the ad industry. The EU and the US Monday reached an agreement on cross-border data transfers, bringing
Ad insiders weigh in on everything from the Bud Light debacle to authentic allyship campaigns from stalwarts such as Nordstrom, Levi’s and MAC Cosmetics With the recent wave of anti-LGBTQ+ legislation across the U.S., Pride Month has become yet another front in the ongoing culture wars. While some brands have used the opportunity to show
Prime Video is one of the only remaining streaming services that remains off-limits for advertisers—but that could soon change. When it comes to streaming strategies, ad tiers are all the rage. Both Disney+ and Netflix added ad tiers in the last year, and Amazon’s own free, ad-supported platform Freevee recently proved with megahit Jury Duty
All eyes continue to be on Hollywood. This week, the Writer’s Guild of America (WGA) enters its seventh strike week and there’s a possibility that actors may join them. Last week, Sag-Aftra authorized a strike should negotiations break down and the current contract with the Alliance of Motion Picture and Television Producers (AMPTP) expires on
Here’s what brand marketers need to know about Apple’s ground-breaking ‘spatial computing’ device, according to IPG Media Lab’s Richard Yao. On Monday, Apple unveiled its long-anticipated immersive headset device, Vision Pro, at its annual WWDC developer conference. The device, which resembles a futuristic set of ski goggles, allows users to view digital content on top
