Ad insiders weigh in on everything from the Bud Light debacle to authentic allyship campaigns from stalwarts such as Nordstrom, Levi’s and MAC Cosmetics

With the recent wave of anti-LGBTQ+ legislation across the U.S., Pride Month has become yet another front in the ongoing culture wars. While some brands have used the opportunity to show support in genuine, tangible and actionable ways, others … have taken a different tack. A prime example is the Bud Light controversy that transpired before Pride Month even began. After transgender influencer Dylan Mulvaney shared a custom beer can sent to her by the brand with her face on it, the beer giant found itself on the receiving end of a backlash from some conservatives. Parent company Anheuser-Busch InBev’s response to the controversy effectively told the LGBTQ+ community that the company’s support is conditional and tied to its bottom line.

Erik Guzman, UM
“Levi’s has been a constant presence of support for the community over the past three decades,” Guzman said. “They understand that support exists beyond just Pride Month and that standing with and alongside the LGBTQ+ community is not only the right thing to do, but also makes business sense.”

Read more in Ad Age.