The FIFA Women’s World Cup tournament has been a bonanza for advertisers to showcase their messages on the field before record-breaking audiences.

VOZ Total TV numbers for Saturday night’s quarterfinal game showed that more than 4 million tuned into the game itself, with another 945,000 watching the pre-game programming and 762,000 watching the post-game programming.

For UM Australia’s head of strategy – Sydney, Matt Furlong, the Women’s World Cup has turned out to be worth significantly more than many brands would have expected.

Game ticket demand caught FIFA off guard, the viewing numbers on TV have been phenomenal for many games and then there is the power of being a supporter of a game that has such positive vibes around it, said Furlong.

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