Category: UM in the News


Energizer Holdings has consolidated its global media account with UM, part of IPG Mediabrands. The St. Louis-based manufacturer of batteries had already awarded its North American media business to UM last year. WPP’s Wavemaker had been handling media planning and buying for Energizer in a few global markets including Australia. According to COMvergence estimates, Energizer spent $70

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Energizer Holdings has selected IPG Mediabrands’ UM as its global media agency of record. As global media agency of record, UM will be responsible for media strategy, planning, buying, research, data and analytics across Energizer Holdings’ automotive, battery and portable lighting brand portfolio, which includes Armor All, A/C Pro, Eagle One, Eveready, Nu Finish, Rayovac,

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Battery, portable lighting and automotive care products manufacturer Energizer Holdings has named UM as its global media agency partner, expanding the IPG Mediabrands agency’s previous scope of work with the company. UM began working on media planning and buying duties for the flagship Energizer brand in North America early last year, with the relationship later growing to

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Forrester’s Media Agency Wave, released Tuesday, gave the highest ratings to the agencies that used data platforms to improve both media execution and ad creatives and created a more centralized, integrated experience for their clients. IPG media agency UM led the 10 media agencies evaluated for the report. To qualify, each agency needed $10 billion

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IPG Mediabrands’ UM unit has been named the media agency of record for E&J Gallo Winery, the world’s largest family-owned winery and distiller. The assignment includes strategy, planning, buying, research, and data and analytics media duties across the U.S. for Gallo’s wine and spirits portfolio, including Barefoot Cellars, Apothic, Dark Horse, La Marca and New Amsterdam

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The world’s largest family-owned winery has chosen UM as media agency of record. IPG’s shop will wrangle strategy, planning, buying, research, and data and analytics media duties across the U.S. for Gallo’s wine and spirits portfolio for E. & J. Gallo Winery. “We are so proud to welcome Gallo, a renowned family-owned company to our own family,”

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  E. & J. Gallo Winery (Gallo), which claims to be the world’s largest family-owned winery, has selected IPG Mediabrands’ UM as its media agency of record. “We are so proud to welcome Gallo, a renowned family-owned company to our own family,” UM U.S. CEO and Adweek Media Executive of the Year Lynn Lewis said in a

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