Category: UM in the News

IPG Mediabrands’ UM unit this week released findings of a global study purporting to identify four cultural shifts reshaping consumer behavior in seemingly contradictory ways. On the one hand, the study identifies a pattern UM dubs as “retrograde,” noting many consumers are appropriating culture from past decades. On the other, it identified another trend dubbed “recreate,”

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IPG media agency UM won its first-ever Entertainment Lions Grand Prix win for “5B,” the documentary film celebrating the heroic nurses who established San Francisco’s first HIV ward. Commissioned by Johnson & Johnson and executive produced by UM Studios, the film received the Grand Prix for “Entertainment Lions—Non-fiction Film Over 30 Min.” It also won

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Brendan Gaul says although the Johnson & Johnson documentary ‘5B’ is based on a 35-year-old story, it is ‘more relevant’ today. IPG Mediabrands’ UM Studios takes home its first Cannes Lions Grand Prix, in Entertainment—a big win for the media agency’s content studio. The win is for “5B,” a documentary UM Studios produced for client Johnson & Johnson on the San

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UM has won Just Eat’s global media planning and buying account in 10 countries, including the online food takeaway group’s home market, the UK. The Interpublic agency, which beat Omnicom’s PHD in the competitive review, will handle media in Australia, Denmark, France, Italy, Ireland,  New Zealand, Norway, Spain, Switzerland and the UK. Just Eat wants to streamline and simplify its agency arrangements

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UM is tapping Lynn Lewis, who was most recently East Coast president and global CMO for the Interpublic Group of Cos.-owned media agency, to fill the role of U.S. CEO. Lewis takes over for Kasha Cacy, who announced in August she was departing to join marketing solutions company Engine as its global CEO. Before joining UM in

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American Express has concluded a global media review officially launched in May, choosing IPG’s Universal McCann (UM) as its new media agency of record. The network will handle all planning and buying work while partnering with AmEx creative shops to promote the financial brand’s “Powerful Backing” brand platform around the world. MediaLink managed the review. All competing agencies were

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