IPG Mediabrands shop UM has been named the media agency of record for online travel provider Expedia.ca
Category: UM in the News
UM Australia is investing further in its evidence-based consumer behavior capabilities with the promotion of Maria Grivas to chief data and
Agencies have to change, digital transformation and big data open up more scope for customers.
Incidents like these led Nandi Dias to conceptualize a project named WorkToLiveToWork. Through this initiative, Dias is urging CEOs/HR heads to help Mumbai-based companies to implement flexible office hours.
UM, which counts BMW as a client, is using AI to optimize media buying and planning.
Global brands are gearing up for the European Union’s General Data Protection Regulation (or GDPR), which will go into effect in May and change how brands collect and store data.