Category: UM in the News


If you’re asking yourself, “What’s the perfect gift for my favorite co-worker?” Or, “What should I get that manager who sends me too many one-word responses for my comfort?” And even, “What to gift my entire team to inspire jealousy across the rest of the company?” This is the list for you. We polled agency

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For months now, marketers and media buyers alike have been focused on near-term rather than long-term planning. That mindset is likely to continue for the foreseeable future. The near-term focus has already continued throughout the third and now the fourth quarter of this year — with some marketers so focused on meeting fourth-quarter goals to

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IPG Mediabrands is expanding its creative content practice with the launch of Mediabrands Content Studio (MBCS) globally across 12 markets. MBCS is a data-driven content practice built on the intelligence and insight that media provides about which content connects brands with people in the most compelling and personalized way. MBCS will focus on creating content

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In today’s fragmented media landscape, the message has to fit the medium. Media agencies are often in the best position to make that link because of the audience data they sit on and their expertise across media platforms. That’s why IPG Mediabrands said on Tuesday it’s formalizing a content offering across its agencies — UM,

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Marketers are looking at more data, more often as they try to navigate the unpredictable developments of 2020. Spirits maker Bacardi Ltd. and Daimler AG’s Mercedes-Benz have turned in part to a dashboard of analytics, for example, that was introduced in May by their media agency, Omnicom Group Inc.’s OMD Worldwide. It pulls in 35 data sources across 30 markets

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By Eileen Kiernan, Global CEO, UM The past year has reshaped consumer behavior, disrupting how businesses work and driving marketers to pivot and innovate. E-commerce accelerated by a decade in a matter of months thanks to COVID-19, causing nearly half of small businesses to close and forcing brands to rethink strategies for the future. The nationwide

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