Category: UM in the News


Local Team is Open for Business in Australia Home to our fourth largest user base and growing at 40% year over year, today Reddit officially says “G’Day” to our mates in the Southern Hemisphere as we open the doors of our Australian business based in Sydney. To help fulfill our mission to bring community and

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UM The Interpublic media network had a strong 2020, thanks to recent moves to develop a model built on speed, agility and human insights. And its aim to become “more than just a media agency” was buoyed by IPG’s purchase of Acxiom in 2018. In fact, in May 2021, it was named Campaign’s Global Media

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IPG Mediabrands’ UM unit has been named the media agency of record for NYC & Company, New York City’s official marketing and tourism organization. Billings were not disclosed, but the agency described the assignment as “the largest destination-marketing campaign in New York City history.” The New York Times reported that its a “$30 million promotional

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It’s the largest push ever by destination marketing organization NYC & Company NYC & Company, the destination marketing organization and convention and visitors bureau of the five boroughs of the city, today is launching a $30 million, global, multi-media marketing campaign—its largest ever—to bring tourists back. The ad push comes as many Covid-19 related restrictions

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