Category: UM in the News

Detroit-based luxury design brand Shinola has appointed UM as its U.S. media agency of record. As agency of record, UM will be responsible for media strategy, planning, buying, research, and data and analytics duties across the U.S. The appointment came without a formal review. “We’ve been growing our relationship with the Shinola team for some

Click here to read more






By Joshua Lowcock , Op-Ed Contributor, 2 hours ago As we enter a new year and with CES now behind us, I have been reflecting on what trends in digital and technology will shape the decade ahead. After some thought, I landed on 3 Rs — Rights, Responsibility, and Regulation — as what will define the

Click here to read more



Enyi Nwosu, Mindshare partner and head of strategy, has joined UM UK as chief strategy officer. He will lead the agency’s strategy team and its content arm UM Studios, as well as “identifying and embracing new thinking that will drive momentum and growth across all of UM’s clients”. He will report to chief executive Rachel Forde.

Click here to read more


Ad Age Best Places to Work 2020 honors 50 companies that have figured out what works. The winning workplaces—25 companies with 200 or fewer employees and 25 companies with more than 200 employees—reflect the highest overall numerical scores based on an analysis of questionnaires submitted by employers and survey responses from thousands of their employees. Ad

Click here to read more