Lodestar UM, the India unit of UM, a global media agency network of IPG Mediabrands, today announced its participation in the seventh global Impact Day, under the theme, “ONE Day, ONE UM, ONE Better World.” Launched in 2016 under UM’s corporate social responsibility unit, Better World, Impact Day reflects the agency’s commitment to its core
Category: UM in the News
UM, a global media agency network of IPG Mediabrands, today announced its seventh global Impact Day, under the theme, “ONE Day, ONE UM, ONE Better World.” Launched in 2016 under UM’s corporate social responsibility unit, Better World, Impact Day reflects the agency’s commitment to its core values of community, curiosity and courage. … “Impact Day
This week’s agency news, people on the move and brand buzz. … For Good UM announced its seventh global Impact Day, in which employees across its global offices will participate in various charity events including beach cleanups, walk-a-thons and food bank donations. Read more on Campaign US.
UM, a global media agency network of IPG Mediabrands, today announced its seventh global Impact Day, under the theme, “ONE Day, ONE UM, ONE Better World.” Launched in 2016 under UM’s corporate social responsibility unit, Better World, Impact Day reflects the agency’s commitment to its core values of community, curiosity and courage. UM employees will participate in
UM Worldwide: 5 Stars Companies that create a great workplace are more likely to have engaged workers who care about their jobs. But in April, Gallup reported that U.S. worker engagement hit an 11-year low, falling to 30 percent of full- and part-time employees feeling “highly involved and enthusiastic about their work and workplaces.” This
Silver: UM Worldwide Gold winners of this award in 2022, 2023 saw UM Worldwide bring home 160 account wins including General Mills, one of the year’s biggest global reviews, Upfield, Fidelity, Lucid, KFC, New Balance, and Nespresso. The network is increasingly using AI in its day-to-day work to boost productivity and in consumer research to
IPG Mediabrands’ UM unit has been named the media agency of record for AI-powered search startup Perplexity. The assignment includes the launch of Perplexity’s “first major brand campaign,” including media buying as as well roles as its “U.S. media advisor” and partnering on ad product development. In April, UM announced it was an “early user
Generative AI search platform Perplexity has appointed IPG Mediabrands’ UM as its first media agency of record, the company exclusively shared with Campaign US on Tuesday. UM won the account without pitching, instead reaching out to Perplexity after seeing an article posted earlier this year about the AI company’s plans to launch an ads business,
IPG’s UM consolidated jeans and clothing maker Levi’s global media business, having handled it in the Americas since 2019. Comvergence estimates the brand spent $142 million in 2023. Read more in Digiday.
Levi’s Jeans has consolidated its global media account with UM, after working with the agency in the Americas for more than four years, Campaign US has learned. The IPG Mediabrands agency was named Levi’s media agency of record in the U.S., Canada and Mexico in September 2019 following a review. Omnicom Group’s OMD was the