Category: UM in the News

Lewis was recognized last year by Campaign US as the top Head of Agency/Media. In 2019, she had been promoted from running UM’s New York office to overseeing all U.S. operations and had overseen memorable campaigns and solid 15% growth. This year, Lewis faced a test to see whether she is as effective during difficult periods. The

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Global IPG Mediabrands agency UM, selected as 2020 Adweek U.S. Media Agency of the Year at the beginning of last year, has hired Christine Villanueva as U.S. chief strategy officer and member of its executive team. In the role, Villanueva will be responsible for UM’s strategy product and capability road map, including uncovering marketplace opportunities and identifying

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Browse recent interviews with some of the most influential marketers and you’ll see delicately worded commitments to making socially responsible investments in media. Indeed, for many years — with a few notable exceptions — marketers paid lip service to doing their bit. But over the past year, this has changed. Marketers are increasingly aware that

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Over the next few hours, marketers across the U.S. will be watching the events of Inauguration Day closely, ready to pause, tweak or block ads from appearing against problematic content should things go sideways. While some marketers will stick to blunt tactics like blocking ads from news sites entirely, many are turning to more nuanced

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Honda has awarded its media planning and buying account in Europe to UM after a six-month competitive pitch process, ending a five-year relationship with Dentsu. UM will take over the business, worth an estimated £50m, across all the Japanese car brand’s European markets on 1 April. The pitch process was run by MediaSense and had a

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People who watch sports on traditional TV are well-acquainted with commercials that share the screen with the programming during lulls in the action, an attempt by networks to keep viewers’ attention during ad breaks. Now that picture-in-picture format for ads might become more common in streaming video, and beyond sports. Transmit.Live LLC, an advertising technology

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