Category: UM in the News

She Runs It has announced the 2023 winners for its Changing the Game Awards. The honorees were selected for contributions across four different categories: Brainwave: Changing the way a brand or product is marketed Paradigm Shift: Changing the way a customer segment or target audience is approached Quantum Leap: Changing the way an organization is

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IPG Mediabrands’ UM unit this morning announced the launch of a new retail media budget allocation and optimization tool capable of analyzing and managing the return-on-investment of retail media buys. Dubbed “Shoptimizer” (see screenshot above), UM claims it is a “first-of-its-kind” for the ad industry, and disclosed results of a test phase of various commerce

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IPG Mediabrands’ global media agency network UM, held its sixth global Impact Day, “Building a Better Future” on July 20, across more than 50 countries and 120 offices worldwide. The annual day of service, initially launched in 2016 under UM’s corporate social responsibility unit, Better World, demonstrates the agency’s commitment to its core values of

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IPG Mediabrands’ global media agency network UM held its sixth global impact day last Thursday across more than 50 countries and 120 offices worldwide. The event, initially launched in 2016 under UM’s corporate social responsibility unit better world, is a day dedicated to community service and care. Across Australia around 200 UM-ers worked alongside a chosen charity to give back. In

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UM, a global media agency network of IPG Mediabrands, announced its sixth global Impact Day, “Building a Better Future.” The annual day of service, initially launched in 2016 under UM’s corporate social responsibility unit, Better World, demonstrates the agency’s commitment to its core values of community and care. “As we continue to focus our efforts

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The parent group of the Flora brand, Upfield, has appointed UM to its global media account. UM, part of Interpublic’s IPG Mediabrands, came out on top after a competitive pitch. The incumbent was Dentsu X. The result of Upfield’s media review follows the company appointing Lucky Generals to its pan-European creative business without a pitch

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UM has appointed new U.S. leaders under CEO W. Joe DeMiero, who took over U.S. operations of the IPG Mediabrands agency at the start of 2022. The appointments include recently hired executives Grant Ogburn as chief growth officer; Myia Thompkins as chief strategy officer; Preston Larson as chief planning officer and Brendon Volpe as chief

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