Category: UM in the News

NBCUniversal’s late-comer streaming service Peacock is debuting with far less fanfare than was planned. After a soft-launch period for some Comcast subscribers, the media company had prepared a splashy national launch in July ahead of the Olympics, followed by live streams of the opening and closing ceremonies and a steady stream of original shows. All

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In the fourth edition of a special COVID-19 series, IPG Media Lab’s “Floor 9″ media futures podcast, UM Global CEO Eileen Kiernan discusses how CVS has responded to the global health crisis with CVS Health CMO Norman de Greve. “Our hope is that the action that we take today create meaningful, long-lasting relationships with the customers we

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From Rupert Murdoch’s News UK to McClatchy’s chain of local newspapers across the United States, news publishers are attracting record numbers of readers as people in lockdown seek information about the coronavirus pandemic. Yet advertising revenue has plummeted for many publishers as companies slash marketing budgets and prove reluctant to buy ads against coronavirus coverage

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When the novel coronavirus crisis hit the U.S., 72andSunny, one of Los Angeles’ largest creative advertising agencies, was ready. The Playa Vista firm, which has an office in Singapore, had already watched the devastating fallout from COVID-19 in Asia. So agency leaders in early March began arranging for staff members to work from home. And

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