In 2023, agencies battled client uncertainty and shrinking budgets while transforming to adapt to the widespread possibilities and implications of generative AI. Organic growth slowed across agencies last year, particularly at creative and digital shops, many of which stayed flat or declined year on year. Some even dragged down their parent companies’ revenue overall. However,
Category: UM in the News
IPG Mediabrands is Ad Age’s 2024 U.S. Network of the Year IPG Mediabrands started 2023 under the new leadership of Eileen Kiernan, who was named global CEO of the media agency network in late 2022. Kiernan didn’t wait for the dust to settle, quickly diving into what would become a year of growth and innovation
In this interview MediaCat’s Editor Mike Piggott chats to Helen Needham, Senior Communications & Corporate Affairs Manager at MoneySuperMarket Group, and Kim Lambert, Group Insights Director at UM, about ‘Money Talks‘, a project between MoneySuperMarket, media agency UM and suicide prevent charity Campaign Against Living Miserably (CALM), which looks at how the cost of living
UM is Ad Age’s 2024 Media Agency of the Year Retail media has grown to become one of marketers’ most important areas of emphasis as brands shift to performance-based marketing and emphasize consumer data in their media investments. IPG Mediabrands’ global agency UM has been a leader in the retail and commerce space throughout its
UM has been appointed media agency of record for global car manufacturer Chery, following a pitch. The remit includes all media strategy, planning and buying in Australia, supporting Chery’s launch of all new vehicle releases in 2024, as the brand establishes its market presence. “UM’s strategic approach to media planning and buying will play a
Susan Kingston-Brown takes on the role with immediate effect Chris Skinner has stepped down from his role as EMEA president of UM. Skinner had been at IPG Mediabrands for more than 17 years, joining as managing director of UM Hong Kong in 2007 before becoming CEO of UM Middle East and North Africa in 2013.
Gold House, the leading cultural ecosystem that unites, invests in, and champions Asian Pacific creators and companies, has been named the official non-profit partner for the 2024 U.S. Young Lions competition, according to National CineMedia (NCM), the U.S. representative for the Cannes Lions International Festival of Creativity. In addition, the U.S. jury for the Young
More than two-thirds (69%) of consumers think brands “should play a key role” in the cost-of-living crisis, according to new research by UM, Campaign Against Living Miserably (CALM) and MoneySuperMarket. Nearly six in 10 (57%) surveyed said brands “could do more”, while more than half (60%) said they wanted brands to show “increased sensitivity to
In Sept. and Oct. 2023, strong new business wins for IPG’s UM and Omnicom’s PHD brought the two shops to the top of Campaign US’ media rankings tables, while the creative table remained relatively stagnant. U.S. agency rankings are updated every two months using self reported new business data from agencies, as well as from
IPG global media agency UM has appointed Erin Quintana its new U.S. CEO as W. Joe DeMiero departs following just under two years in the role. Quintana was most recently the agency’s U.S. chief client officer, a role that won’t be filled, according to a UM spokeswoman. One of Quintana’s more recent successes was leading