IPG global media agency UM has appointed Erin Quintana its new U.S. CEO as W. Joe DeMiero departs following just under two years in the role. Quintana was most recently the agency’s U.S. chief client officer, a role that won’t be filled, according to a UM spokeswoman. One of Quintana’s more recent successes was leading
Category: UM in the News
IPG Mediabrands’ UM unit this morning named Erin Quintana U.S. CEO. She succeeds Joe DeMiero, who has held the position since January 2022. A UM spokesperson said DeMiero is taking a leave of absence. Quintana, who had been UM’s U.S. Chief Client Officer, reports to Andrea Suarez, who was named global CEO earlier this year
IPG Mediabrands’ UM has promoted chief client officer Erin Quintana to U.S. CEO to take over from Joe DeMiero, who has taken a leave of absence. DeMiero was hired into the role in January 2022 following a nine-year stint at Publicis Groupe, most recently as CEO of CRM and digital agency Hawkeye. In May, DeMiero
General Mills has appointed IPG Mediabrands’ global media agency network, UM, as its global media Agency of Record for General Mills. UM is tasked with all strategy, planning, buying, analytics, performance, and commerce efforts across 35-plus markets for General Mills’ brands, including Cheerios, Nature Valley, and Pillsbury. “General Mills has consistently led the consumer foods
UM, a global media agency network of IPG Mediabrands, has been named global media Agency of Record for General Mills, the global food company dedicated to making food the world loves. UM will handle all strategy, planning, buying, analytics, performance and commerce efforts across 35-plus markets for General Mills’ suite of beloved brands including Cheerios,
UM landed one of the bigger multinational media accounts still up for grabs last week when it secured global media AOR for General Mills. The IPG agency will handle all strategy, planning, buying, analytics, performance and commerce efforts across at least 35 markets. The incumbent was GroupM’s Mindshare. … Read more on Digiday.
General Mills, parent company of the Old El Paso, Nature Valley and Betty Crocker brands in the UK, has selected IPG’s UM as its global media agency of record. The incumbent was Mindshare, part of WPP’s Group M, which had held the account since 2015. The review was led by Mediasense. UM will now handle
IPG Mediabrands’ UM unit has been named the global media agency of record for General Mills, following a review. UM will handle all strategy, planning, buying, analytics, performance and commerce across 35-plus markets for General Mills, including such iconic brands as Cheerios, Nature Valley and Pillsbury. The assignment includes “the support of our customer marketing
General Mills has appointed Interpublic Group of Cos.’ UM as its global media agency of record following a review led by Mediasense. UM will handle all strategy, planning, buying, analytics, performance and commerce efforts across over 36 markets, according to a statement by the agency. GroupM’s Mindshare previously handled media in the U.S. and most
In a bid to rapidly educate its own people on the latest innovations in the retail media space, IPG’s UM has opened a space in its New York headquarters to let IPG employees and clients play with the latest commerce and retail media tech. It’s just the latest move by media agencies — given the