Some planners, buyers and visiting reps may take media department receptionists for granted, but that’s now almost impossible to do at UM’s West 33rd Street offices, where the agency unveiled a new, state-of-the-art commerce lab dedicated to beloved UM receptionist Marva Sealy. The lab is named Marva’s and dedicated to Sealy, who has been the
Category: UM in the News
The WorkLife 50 list consists of the most outstanding employers in 2023. Several themes emerged among this year’s winners, showcasing how they offer some of the best places to work. A focus on promoting continuous learning and growth, well-being and ergonomic workspaces, cultivating an inclusive culture and embracing a diverse hiring process were seen throughout
She Runs It has announced the 2023 winners for its Changing the Game Awards. The honorees were selected for contributions across four different categories: Brainwave: Changing the way a brand or product is marketed Paradigm Shift: Changing the way a customer segment or target audience is approached Quantum Leap: Changing the way an organization is
IPG Mediabrands’ UM unit this morning announced the launch of a new retail media budget allocation and optimization tool capable of analyzing and managing the return-on-investment of retail media buys. Dubbed “Shoptimizer” (see screenshot above), UM claims it is a “first-of-its-kind” for the ad industry, and disclosed results of a test phase of various commerce
Clients that tested Shoptimizer saw between 12% and 15% lift in incremental sales Before the pandemic, UM was working with a handful of clients on retail media and commerce investments that totaled about a few hundred million dollars in billings. Now, as many 40 clients are driving $2 billion in global commerce billings for the
Here in the UK, we at UM use the opportunity of Impact Day to support charities and causes close to our hearts – charities we work with across the year in various capacities. But on this particular day that work feels extra special because we know we’re doing it along with thousands of colleagues around
IPG Mediabrands’ global media agency network UM, held its sixth global Impact Day, “Building a Better Future” on July 20, across more than 50 countries and 120 offices worldwide. The annual day of service, initially launched in 2016 under UM’s corporate social responsibility unit, Better World, demonstrates the agency’s commitment to its core values of
IPG Mediabrands’ global media agency network UM held its sixth global impact day last Thursday across more than 50 countries and 120 offices worldwide. The event, initially launched in 2016 under UM’s corporate social responsibility unit better world, is a day dedicated to community service and care. Across Australia around 200 UM-ers worked alongside a chosen charity to give back. In
UM, a global media agency network of IPG Mediabrands, announced its sixth global Impact Day, “Building a Better Future.” The annual day of service, initially launched in 2016 under UM’s corporate social responsibility unit, Better World, demonstrates the agency’s commitment to its core values of community and care. “As we continue to focus our efforts
The parent group of the Flora brand, Upfield, has appointed UM to its global media account. UM, part of Interpublic’s IPG Mediabrands, came out on top after a competitive pitch. The incumbent was Dentsu X. The result of Upfield’s media review follows the company appointing Lucky Generals to its pan-European creative business without a pitch