UM says its “2022 momentum” included more than 150 account wins across the globe, among those were GrubHub, Pernod Ricard, New Balance, Whirlpool and Reebok. But the big news for UM Media in 2022 was the expansion of its scope for Amex to support 25 markets, expanding beyond planning and buying to global measurement, analytics,
Category: UM in the News
UM has appointed new U.S. leaders under CEO W. Joe DeMiero, who took over U.S. operations of the IPG Mediabrands agency at the start of 2022. The appointments include recently hired executives Grant Ogburn as chief growth officer; Myia Thompkins as chief strategy officer; Preston Larson as chief planning officer and Brendon Volpe as chief
UM, a global media agency network of IPG Mediabrands, announced an industry-first partnership with Roku, Inc., the #1 TV streaming platform in the U.S., Canada, and Mexico*, that will provide the agency and its sister agencies exclusive solutions to measure unrated, minority-owned networks for the first time. The deal provides planning and investment teams with
Roku and UM today announced an exclusive measurement partnership to provide the IPG Mediabrands agency with linear TV viewership data for over 35 diverse-owned media networks in the hopes it will accelerate advertiser investment. Because of limitations in panel-based measurement, such as panel size and the cost for networks to implement it, small and young
Interpublic Group of Cos. agency UM has appointed Sasha Savic global CEO, taking him back to the agency that started his advertising career in the Czech Republic in 1993. “I started with them in Eastern Europe when I had a war in the country where I’m from, so I got a chance from them to
Sasha Savic takes up the role and will report to IPG Mediabrands chief Eileen Kiernan. UM has appointed Sasha Savic as global chief executive. Savic joins from EssenceMediacom US, where he recently served as global chief innovation officer. He was the CEO of Mediacom US for nearly a decade, during which the agency reported nine
IPG media agency UM has appointed Sasha Savic Global CEO. He will report to Mediabrands Global CEO, Eileen Kiernan, who was in the UM role before being promoted last summer. Most recently, Savic was the Global Chief Innovation Officer at EssenceMediacom after serving as U.S. CEO at MediaCom for nearly a decade. GroupM announced it was merging
As we kick off Black History Month 2023, top agencies share how they’re celebrating Black culture and art, championing Black talent and investing in Black creatives this month and all year long. … UM Worldwide To celebrate Black History Month, UM will be hosting ‘Ginger & Soul’ as part of our ‘Real Talk’ panel series
Media agency UM has won media agency of record for the ACT government after a highly competitive tender process. UM’s remit covers all media strategy, planning and buying for brand, digital and functional advertising across all channels, plus additional digital and creative content services as required. Brett Elliott, managing director government at UM Canberra, said his team was
Innovation experts from UM’s IPG Media Lab look into the macro trends emerging from the CES show floor and how they’ll impact brands and consumers over the course of 2023 in this “Future of” video series. Watch the videos on Campaign.