UM, the global media agency network of IPG Mediabrands, today released its groundbreaking “Future Impact” study, which highlights the importance of socially responsible practices and values — including integrity, equity and sustainability — on consumer decision making, with consumer purchase intent more than doubling when socially conscious brands engage advertising media partners that share common
Category: UM in the News
Last year, the inaugural Mediaweek 100 created debate within the industry about people ranked too high, too low, people who shouldn’t be on it and others who missed out. After the success of last year’s countdown, the list is expanding with the Agency 50, compiled and edited by Mediaweek’s Greg ‘Sparrow’ Graham – who was
After eight years, first in Asia and then the US, in powerhouse media business leadership roles, Anathea Ruys’ triumphant return as CEO of UM Australia transpired to be less than auspicious. At the height of the strictest COVID lockdown period in NSW, in early April last year, Anathea Ruys was taken from Sydney Airport by
Employment marketplace, Seek has chosen UM Australia as its new media agency of tender, following a competitive pitch, ending its relationship with Starcom. The appointment will now see UM handle media for Seek across both the Australian and New Zealand markets, ending its eight-year relationship with the Publicis agency. Read more on Mumbrella.
The U.S. CEO is one of Ad Age’s 2022 40 Under 40 honorees W. Joe DeMiero, who started his career at Publicis in 2013 as VP of agency Razorfish, this year was named U.S. CEO at UM, which operates in more than 100 markets. DeMiero, 39, said he wanted to reimagine what an agency “can
To determine the 50 Best Workplaces in Advertising and Marketing in 2022, Fortune partnered with global people analytics firm Great Place to Work to analyze survey feedback representing more than 9,000 U.S. employees. See the full list on Fortune.
Global media agency UM has launched an office in Pakistan. Entering into an affiliate agreement with IG Square Pakistan for the launch, this move extends UM’s footprint in 14 different countries across the APAC region, which previously included Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. Kasper
Global media agency network UM has rolled out its fifth annual day community service ‘Impact Day: Homecoming’ across its over 120 offices in 50 countries, including East Asia. In China, the agency is working with the non-profit Green Foodbank to collect surplus food resources and provide them to individuals, families, and communities in need, working
UM, the global media agency network of IPG Mediabrands, undertook its fifth Impact Day on Thursday 22 July. This is an annual fixture in which UM commits its resources to serving the community, and 2022 marks the first year it’s been held in-person since before the pandemic. In all, 120 UM regional offices in 50
Suntan lotion brand Piz Buin is highlighting the dangers of sun exposure with an innovative ad that uses UV lighting to demonstrate the damage that can be done to skin when it’s unprotected. … It’s a collaborative effort between agency UM and out-of-home (OOH) specialists Rapport. Enyi Nwosu, chief strategy officer at UM London, added:
