In Sept. and Oct. 2023, strong new business wins for IPG’s UM and Omnicom’s PHD brought the two shops to the top of Campaign US’ media rankings tables, while the creative table remained relatively stagnant.

U.S. agency rankings are updated every two months using self reported new business data from agencies, as well as from partners COMvergence for media and R3 for creative. Agencies are ranked by year-to-date (YTD)
estimated net new billings.

Notable new entries into the media table’s top 5 are UM and PHD, which overtook the third and fourth position, respectively.

Read more in Campaign US.