Walmart’s planned acquisition of Vizio opens a world of opportunities to expand the retail giant’s fast-growing ad business to connected TV, build its Walmart+ membership business overnight, expand CTV advertising to small and medium-size ad businesses and create a broader TV commerce operation.


Walmart seems like it is somewhat OK to share its data with others “and will pilot innovation that can lift the rest of the industry,” said Amie Owen, U.S. head of commerce for UM Worldwide.

Read more in Ad Age.