BETTER MOMENTUM

News

UM and IPG are all in for small business with a new initiative designed to help U.S. privately owned operations navigate the complexities of the coronavirus pandemic. The “All In for Small” initiative was developed by UM and innovation lab IPG Medialab in collaboration with IPG agencies Kinesso, Momentum, Octagon, Reprise, R/GA and United Minds.

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An IPG Marketing collective to help small businesses not only survive, but ultimately thrive in the face of COVID-19. You’ll find weekly roundtables with business leaders, experts, and partners, as well as links to additional resources to help support your business. If you’re a small business owner, here’s where you can find an always-on hub

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The past week has seen a reckoning begin over the content policies – or lack thereof – governing the big media platforms. Major marketers, including Coca-Cola, Unilever and Diageo, are halting spend on social media at least through July. But there’s always the danger than these efforts end up being an exercise in virtue signaling once they’re out of the headlines.

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IPG Mediabrands is moving beyond brand safety with a series of guidelines around media responsibility. Daryl Lee, global CEO of IPG Mediabrands, introduced the company’s 10 Media Responsibility Principles in an internal memo. “It is not enough for brand safety to be about protecting the brand—there must also be a commitment to protect the communities that a

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Say you’re a 36-year-old mom of two, busy juggling work and parenting. It’s seven in the morning on a hot summer day, and you’re drinking coffee on your porch while scrolling through your phone, trying to figure out what to make the kids for breakfast. Suddenly, an ad for a blender paired with a recipe

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In this week’s episode of IPG Media Lab’s “Floor 9” media futures podcast, MediaLink Founder, Chairman and CEO Michael Kassan talks about the here and now, offering a “temperature check” on the current health of the ad industry. The freewheeling conversation focuses on the industry’s “recovery phase,” agency searches/account pitches, and the future of industry

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Marketers are increasingly preventing their ads from appearing alongside content related to Black Lives Matter protests, with some blocking keywords including “black people,” “George Floyd” or “BLM,” according to a top executive at Vice Media. The exclusions are driven not only by specific brand requests: Agencies have long used third-party brand safety vendors to avoid specific keywords, including “murder” and “riot,” which allows

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