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Reese has created a covert way to reward the most passionate fans of its brand, keeping it top of mind during a time when consumers are largely purchasing chocolate brands they already love. In a new campaign, the Hershey brand has created a “secret society” – though, like any good secret society, it is denying

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Connected TV usage among consumers has been sky-high through the Covid-19 pandemic, but many viewers are still struggling to find what to stream. That dilemma can become a brand marketer’s goldmine if they prioritize brand experiences that encourage content discovery, according to new research. The study, from Magna and IPG Media Lab and commissioned by Roku,

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This month’s issue of Pulse is a guest post written by Richard Yao, Manager of Strategy and Content at IPG Media Lab. @ryaoipg The ongoing pandemic has had a strong yet complicated impact on the development of ambient computing, which refers to the contextually aware software that can serve users without requiring explicit commands. Things like

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Sobeys is making child and youth mental health its biggest cause effort to date by partnering with 13 children’s hospital foundations, an effort buttressed by a mass ad campaign. Through the “A Family of Support” initiative, Sobeys and the Sobey Foundation have committed to donating and raising “millions” of dollars to supporting mental health programs being

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