UM has racked up an impressive number of shortlisted entries for the upcoming Festival of Media Global Awards. Out of the 19 categories, UM was singled out 24 times.
The Festival of Media Global Awards recognizes the very best creative thinking in media globally, and this year saw a record-breaking number of entries coming from 27 different countries. The UK, the U.S. and Australia saw the most entries overall this year, while the Philippines, Malaysia and Singapore each doubled their number of entries from last year.
The Shortlisting Jury was comprised of over 65 media insiders including Sven Weisbrich, CEO UM Germany. A panel of 24 industry experts will meet in Rome to judge the shortlisted entries, and the winners will be announced at a gala dinner on April 8th, the final night of The Festival of Media Global 2014. This year’s jury features individuals from some of the world’s leading brands and agencies, including Alessandra Giaquinta, Managing Director, UM Italy.
Here are the shortlisted UM entries:
Best Communications Strategy
“Smiling is an Act of Charity” for Listerine – Malaysia
“Fasting Companion for Kids During the Holy Month of Ramadan” for Dutch Lady – Malaysia
“Fast Front Pages” for News Corp Australia Metro Mastheads – Australia
Best Engagement Strategy
“Artic Home” for Coca-Cola – Demark
“Lambnesia” for Lamb – Australia
Best Entertainment Platform
“Spend Your Lunch Well” for ING Direct – Australia
Best Event/Experiential Campaign
“Budweiser Red Light” for Budweiser – Canada
Best Launch Campaign
“Locally Famous” for MasterCard – Australia
“Spend Your Lunch Well” for ING Direct – Australia
Best Social Media Strategy
“Artic Home” for Coca-Cola – Denmark
“XTL” for Department of Families, Housing, Communities and Indigenous Affairs – Australia
Best Use of Content
“Dodge Defiance” for Dodge – United States
Best Targeted Campaign
“Smiling is an Act of Charity” for Listerine – Malaysia
“One Direction Kik’s Off Their New Album” for Sony Music Entertainment – United States
“XTL” for Department of Families, Housing, Communities and Indigenous Affairs – Australia
Best Use of Mobile
“100Plus Trainer in Your Pocket” for F&N Interflavine Pte Ltd./100Plus – Malaysia
“Carrie Call” for Sony Pictures Entertainment – Japan
“Target Toy Sale” for Target – Australia
The Creative Use of Media Award
“#Let’sEatTogehter” for Coca-Cola – Romania
“Fast Front Pages” for News Corp Australia Metro Mastheads – Australia
“Office 365 Work From Anywhere” for Microsoft – United Kingdom
“Xbox #Keycode” for Microsoft – United Kingdom
The Effectiveness Award
“The Loss Generator” for SBAB – Sweden
The Utility/Public Service Award
“XTL” for Department of Families, Housing, Communities and Indigenous Affairs – Australia
This year’s Festival is being held in Rome at the Rome Cavalieri Hotel, from April 6-8, 2014.
