UM plans to roll out its content creation unit UM Studios across certain markets in Asia, including Malaysia, India and Japan in the next couple of months, Scott Donaton, global head of content for UM Studios, told Campaign Asia-Pacific.
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To put some Super Hero Spidey-power into its promotion of Priority Mail, the United States Postal Service (USPS) is teaming up with Sony Pictures for the release of the highly anticipated motion picture “The Amazing Spider-Man 2,” in theaters nationwide on May 2, 2014.
This month, UM Germany partnered with Europe’s first social media TV channel, Joiz, to launch Wave 7.
UM MENA topped off a fantastically successful year by winning one of the Middle East trade media’s most prestigious accolades. The network walked away with third place on Campaign Middle East’s highly regarded ‘Media Network of the Year’ 2013 list.
For the second consecutive year, UM Australia took top honors at the AdNews Agency of the Year Awards, crowned as the Media Network of the Year.
Inspired UM rose to the top spot in 2013, becoming Estonia’s largest media agency. For the first time in its history, the agency secured over €10 million ($13.7 million) in billings – the largest amount ever for an Estonian media agency – enjoying 21% growth over the previous year.
B4U Aflam, the Arabic-language Bollywood film channel, has appointed UM Dubai as its new media planning and buying agency for the MENA region.
Tourism and Events Queensland, the Queensland Government’s lead marketing, experience development and major events agency, has appointed UM as its media strategy and planning agency for future domestic and New Zealand campaigns.
Online gambling marketing firm Cashcade Ltd., the owner of the Foxy Bingo and Cheeky Bingo internet bingo brands, has awarded its media planning and buying contract to UM London.
Following a hard-fought review and pitch against the MENA region’s major media players, UM Dubai has successfully landed the regional media planning and buying account for Sun & Sand Sports.