Following a highly competitive pitch involving MediaCom and Starcom, UM Australia has been awarded the media account for Coca-Cola South Pacific.
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UM offices in the Philippines, Singapore and Turkey all recently celebrated new business wins.
UM is proud to announce that Daryl Lee, Global CEO, has been named to the Cannes Lions International Festival of Creativity Awarding Jury in the Media Lions category.
UM Paraguay is proud to welcome Arcor.
UM, a division of IPG Mediabrands, swept the Festival of Media Global and Asia Awards, winning an impressive total of 16 awards.
Social TV is poised to become one of the most important global forces in advertising over the next 10 years.
Kasha Cacy never planned to go into advertising, yet alone drill deeper into the complexities of media. But after landing her first job as an Accenture programmer, she got involved with marketers who were looking for technological change.
In today’s pop culture canon, the character who most embodies curiosity is the sleuth Sherlock Holmes. It seems there’s been a Sherlock revival of late, including a series of films and the US show Elementary.
If you were to ask any major global brand what their top priority markets would be for the next few years, you’d be hard pressed to find a short list that didn’t include China.
A new global study produced by UM, a division of IPG Mediabrands, was launched today and identifies a new consumer segment in the luxury space, the “global luxury citizen”.