UM offices in the Philippines, Singapore and Turkey all recently celebrated new business wins.
UM Philippines has landed telecommunications company Huawie Technologies. Singapore scored with the Singex management company and UM Turkey picked up baby food manufacturer Numil.
Chinese telecommunications giant Huawei has signed UM Philippines to make its first foray into the country and to grow its smartphone and laptop business. To increase its market share, the first time advertiser is keen to tap social media and invest heavily in the mobile sector. The account was awarded to UM over competitor Starcom.
In Singapore, UM won the media planning, buying, strategy, digital and social media accounts for Singex, the management company of the Singapore EXPO Convention and Exhibition Centre. Singex is looking to UM to build the company’s profile regionally and across the globe, in an effort to attract venue marketers and ancillary service providers from the Americas, Middle East and Asia-Pacific. Singex operates two business segments, Singex Venues and Singex Exhibitions. Singex Venues manages the Singapore EXPO Convention and Exhibition Centre and MaxAtria. Signex Exhibitions develops a portfolio of exhibitions and conventions relating to sustainability and technology for rehabilitative engineering.
UM Turkey also celebrates a win with baby food and clinical nutrition specialist Numil. UM will handle all media planning and buying as well as manage search, RTB, and social media for the brand.
Operating in Turkey since 1984. Numil came under the umbrella of Groupe Danone in 2007. In keeping with Turkey’s vision of fostering the growth of future healthy generations, the company will rebrand as Nutricia Mother & Infant Nutrition in 2014. Aptamil, Bebelac and Lactamil make up the main core of Nutricia’s consumer brands, specializing in the nutritional needs of breast feeding mothers and infants zero to three months of age.