UM Australia will continue as LEGO Australia’s media communications agency following a competitive review against two other agencies. The business relationship between LEGO Australia and UM is now in its 12th year.

LEGO representatives considered UM’s pitch to contain the most commanding view and action points for media communications into the future. “UM demonstrated how LEGO Australia can capitalize on future media opportunities to better leverage our budgets and connect with consumers,” said Caroline Squire, Director of Marketing for LEGO Australia and New Zealand. “I am looking forward to the next stage of our relationship.”

UM Australia CEO, Mat Baxter, said “It is a proud moment for UM to be reappointed by LEGO Australia after a review against high-quality contenders. We have worked very hard on the future of media for LEGO Australia, and I am looking forward to continuing the partnership.”

Congratulations to the Australian team on another job well done.