Selecting the Adweek 50 each year gets progressively harder simply because the businesses we cover are increasingly fragmented and nuanced—making it more complicated to identify those who really stand out above their competitors in delivering gains for their C-suites bosses and boardrooms.
News
A campaign by UM Sydney for Coca-Cola South Pacific has won the inaugural Warc Prize for Connection Strategy Grand Prix.
Johnson & Johnson has selected UM’s J3 as its media agency around the world, the company said Friday morning.
Recently promoted to Global President of J3, UM’s dedicated Johnson & Johnson media unit, Eileen is charged with globalizing the company’s portfolio of megabrands through innovative and integrated marketing communications strategies.
In collaboration with Variety and Wieden+Kennedy, UM has been awarded the 2015 Online Marketing Media & Advertising Award for best homepage takeover.
UM Indonesia has secured two new business wins: snack-food producer Simba Indosnack Makmur and mobile-telecommunications provider PT Hutchison Three.
UM Puerto Rico took home two more honors at the recently-held Festival of Media LATAM Awards for Chic Chat with L’OREAL Paris. The San Juan team was awarded Gold in the Best Engagement Strategy category and Bronze for Best Use of Mobile.
Amid the current media-agency-review frenzy, it’s clear that Daryl Lee, global CEO of UM, is doing something right. Under his watch, his shop has snagged Coca-Cola’s North America media business, reclaimed Johnson & Johnson U.S. buying business and won CVS media.
2015 has marked a rare confluence of events in the ad industry as a significant portion of the world’s largest brands launched media agency reviews over a period of less than six months.
UM, a division of IPG Mediabrands, has been selected by McCormick’s US Consumer Products Division as its media agency of record. The appointment follows a competitive review. Billings are not disclosed.