The Warc 100 is an annual ranking of the world’s best media campaigns and companies, based on their performance in effectiveness and strategy competitions.
News
UM’s win of Johnson & Johnson’s global media business last October awed even the marketer’s global CMO Alison Lewis. Not a bad outcome for a self-described “underdog” going up against larger network competitors.
Sony has consolidated much of its media agency business, with the bulk landing at MediaCom and UM. The global review spanned Sony Pictures, Sony Electronics, Sony Mobile Communications, Sony Music and Playstation.
For the first time, UM MENA has launched its annual trends for 2016 in a report titled “Next Thing Now”. The report features the insight of media specialists at the agency as well as professionals from Coca- Cola, Google, DMS and Yahoo!
UM, part of IPG Mediabrands, has promoted Jon Stimmel to become its new chief investment officer. He succeeds David Cohen, who last month was promoted to president of sibling firm Magna Global U.S.
The All England Lawn Tennis Club (AELTC) has announced the appointment of an integrated team of Interpublic (NYSE: IPG) agencies, led by McCann London, to help build and grow the brand of The Championships, Wimbledon, in key markets.
Optus has overhauled its media and creative agency arrangements.
UM, a division of IPG Mediabrands, has appointed Jon Stimmel its new Chief Investment Officer.
Ask millennials what the potential drawbacks of the Internet are, and surprisingly, you may find that annoying Internet ads don’t make the top of the list. Among 18-34s, 33% of agree at lot that too much personal information is collected online, while 28% says Internet ads are annoying, per UM Media in Mind.
UM MENA today announced its partnership with EVRYTHNG through its innovation and technology division UM Labs.