The Warc 100 is an annual ranking of the world’s best media campaigns and companies, based on their performance in effectiveness and strategy competitions. Recognizing the top 50 media agencies globally, the rankings are compiled based on the winners of effectiveness and other marketing excellence awards from around the world.
Congratulations to the following UM offices:
UM London, #10
UM Sydney, #17
UM New York, #27
UM Bogotá, #48
Warc tracked more than 2,000 winners in 79 different effectiveness and strategy competitions to compile the rankings. Warc assigns points to these campaigns (and the brands and agencies behind them) based on the prizes they win in those competitions. Each competition is weighted based on how rigorous and prestigious it is – Warc determines this via results from a poll of more than 100 senior strategists in markets around the world.