UM MENA was the big winner at the 2016 Dubai Lynx awards, following five award wins with the coveted Media Agency of the Year title.

Now in its tenth year, the Dubai Lynx International Festival of Creativity is the Middle East and North Africa (MENA) region’s most prestigious event for the creative and media communications industries. This year’s festival took place March 6 through March 8 at the Madinat Jumeirah, Dubai.

Singled out for work created on behalf of Coca-Cola and Reckitt Benckiser, UM MENA took home one Gold, one Silver and three Bronze trophies prior to landing the big Media Agency of the Year prize. Here is a list of this year’s UM wins.


Media Agency of the Year

Gold: Media, Events & Stunts – Dark Iftar for Coca-Cola

Silver: Media, Digital Media – Dettol Hajj for Reckitt Benckiser

Bronze: Media, Fast Moving Consumer Goods – Dark Iftar for Coca-Cola

Media, Corporate Image & Communications – A World of We for Coca-Cola

Media, Integrated Media – A World of We for Coca-Cola


Congratulations to the entire UM MENA team on a job well done!