UM MENA today announced its partnership with EVRYTHNG through its innovation and technology division UM Labs. This partnership with the world’s leading IoT Smart Products Platform focuses on offering our clients a dynamic media extension to drive customer engagement and action through an “always on” approach through IoT tagging technology like, NFC, RFID, barcodes, smart packaging sensors, QR codes, EPC, image recognition and beacons. This will transform how our clients’ products talk to their consumers, bringing innovation and a multitude of engagement with the consumer, data divinity, and a way better understanding of post purchase wants.

Headed by Rasha Rteil, UM Labs accelerates the adoption of ‘ The Next Thing In Media’ through a showcase of technology partnerships, which then entails injecting innovation across brands and proposing emerging technology solutions to enhance the customer journey. Uniquely positioned in a global media agency, the Labs’ aim from this 1st media and IoT partnership in the region with EVRYTHNG is to bring more innovation to UM MENA’s partners by creating the most vibrant and efficient media space. “What better way to do that than transforming the actual product into its own media channel?” said Rteil.

EVRYTHNG is the leading Internet of Things Smart Products Platform that connects any consumer product to the Web using any connectivity technologies or networking protocols, and manages real-time smart product data to drive applications. The company works with the world’s leading consumer product manufacturers  to manage billions of intelligent online identities and will now be available in the Middle East to support UM’s clients by delivering real-time interactive experiences and new data when products are connected to their platform.

Niall Murphy, Founder and CEO of EVRYTHNG said, “Innovation in technology is making it possible for everyday products to generate data and play a direct role delivering digital services and applications to consumers. This is a revolution enabling brands to connect directly with their customers through their products, gather insights in real time to make their supply chains smarter, and drive a new level of product performance and operations using real-time data intelligence. We’re thrilled to be working with UM Labs to bring these innovation capabilities to brands.”


For further information and queries, please contact:

Komal Bajaj

Marketing & Communications Director, UM MENA

[email protected]