UM Puerto Rico took home two more honors at the recently-held Festival of Media LATAM Awards for Chic Chat with L’OREAL Paris. The San Juan team was awarded Gold in the Best Engagement Strategy category and  Bronze for Best Use of Mobile.

Created for L’OREAL, Chic Chat is a free service via the popular app, WhatsApp, where L’OREAL Paris beauty experts can speak directly to the customer during the most critical point of sale – when they’re in the beauty aisle. The customer only has to add the phone number to their WhatsApp chat to commence talking to a live person, in real time.

The eight-week pilot program resulted in a three percent lift in sales and proved so successful that L’OREAL has extended it indefinitely.

The Festival of Media LATAM Awards are a platform for celebrating innovation and creativity. Entries come from across the region and are judged by a panel of senior industry experts.

Congratulations Puerto Rico!