NEW YORK, N.Y., Sept. 24, 2015 – UM, a division of IPG Mediabrands, has been selected by McCormick’s US Consumer Products Division as its media agency of record. The appointment follows a competitive review. Billings are not disclosed.
Led from its New York headquarters, UM will handle integrated planning and offline buying duties for the spice, herb and flavorings manufacturer. The assignment will reach across all McCormick brands including McCormick Gourmet, Grill Mates, Lawry’s, Old Bay, Zatarain’s and Stubb’s.
“We are incredibly proud to be working with McCormick,” said Kasha Cacy, U.S. President, UM. “They are an amazing brand and we look forward to partnering with them, utilizing UM’s fully integrated, best-in-class capabilities to continue to differentiate them in a truly compelling way.”
Marking the third account win for UM in less than two months, McCormick now joins UM’s prestigious portfolio of clients which includes Chrysler, Coca-Cola, CVS Health, Johnson & Johnson, L’Oréal and Sony.
UM (www.umww.com) is a global media agency that fuses curiosity and creativity to unlock competitive advantage for brands through media. Our philosophy of curiosity is driven by the power of story-telling fueled by intelligence, insights and ideas. A division of IPG Mediabrands, UM has more than 130 offices in 100 countries and over 4,800 employees committed to developing creative, strategic and customized campaigns for every client. Ranked as the most creative media agency by AdNews in 2012, UM also was recognized for leadership in advanced analytics by Media Magazine. In 2014,Advertising Age listed UM as one of its “Best Place to Work”. UM’s list of clients includes Chrysler, Coca-Cola, CVS Health, ExxonMobil, Hershey’s, Johnson & Johnson, L’Oreal and Sony.
McCormick & Company, Incorporated is a global leader in flavor. With $4.2 billion in annual sales, the company manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses. Every day, no matter where or what you eat, you can enjoy food flavored by McCormick. McCormick Brings Passion to Flavor™.
UM, SVP Global Communications