• UM's Global Chief Strategy Officer: Video Ads Boost TV Campaigns

  • UM Content Chief: Let the Story Be Center Stage

  • UM Leaders Discuss Curiosity

  • UM Leaders Discuss Curiosity

  • UM Leaders Discuss Curiosity

  • UM Leaders Discuss Curiosity

  • Q.

    Do more people believe curiosity just comes naturally or that it’s learned?

    A.

    76% of people believe that curiosity is natural.

  • Q.

    How can brands best contribute to people’s natural curiosity?

    A.

    By adding new or interesting info to a topic people are ALREADY curious about.

  • Q.

    What’s the best way to cultivate curiosity?

    A.

    Through sharing information and starting a dialogue.

  • Q.

    How many hours a week do ‘curious’ people spend watching online videos?

    A.

    5.8 hours per week, 30% more than non-curious people.

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