Recently promoted to Global President of J3, UM’s dedicated Johnson & Johnson media unit, Eileen is charged with globalizing the company’s portfolio of megabrands through innovative and integrated marketing communications strategies. Now overseeing 550 employees around the globe, Eileen has already made her mark at J3, shifting the network from a media planning to an analytic planning approach by integrating data specialists into the core media team. Leveraging this new data-led approach and linking media directly to business results, J3 can now incubate real-time content for right time, personalized connections.
With over 20 years of experience spanning across brand stewardship, integrated marketing, creative strategy, business development and team leadership, Eileen brings a rich blend of purpose-driven creativity and diversity of thought to her role. She says, “At J3, we have designed a new breed of media team that features data specialists at the core directed to unlock maximum creativity through powerful insights, using science in the service of art. This innovative way of operating gets me up in the morning.”
A realistic, she understands the challenges of the business. “We live and die by how well we operationalize what we test and learn, at scale. Ideas come from everywhere, pilots happen in all markets all the time. Identifying what’s ripe and ready and then scaling and executing across geographies and businesses is where true transformation happens and it’s really, really hard to do well, but so rewarding.”
Prior to taking on her role at J3, Eileen served as the Global Chief Marketing Officer for UM, where she worked across all clients and disciplines globally to strengthen and enhance UM’s product offering and ensure the brand vision evolved in meaningful ways. As Global CMO, Eileen also oversaw UM’s awards program, more than doubling the agency’s major award wins and shortlists in less than 24 months.
Born in Dublin, Ireland, Eileen has lived and worked in Ireland, the UK, Germany, Belgium and the United States. She admits, “Working globally is something that matters a lot to me. Once your world explodes on the back of the insights a global marketplace can offer, it’s very hard to do otherwise.”
Before joining UM, Eileen was EVP, Human Experience Strategy at MediaVest. She spent time at NBC Universal as Vice President of Integrated Sales Marketing and served for four years as the head of Integrated Marketing at Martha Stewart Living Omnimedia. Her earlier years include Time Inc., Conde Nast and Newsweek, in various marketing roles.