Energizer Holdings is expanding the remit of IPG’s UM to include media agency of record in the U.S. for Armor All, a line of car care products. UM was awarded Energizer’s North America media planning and buying duties in February 2019 following a review. In addition to Armor All, Energizer has also awarded media duties
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Armor All has selected IPG Mediabrands’ UM as its media agency of record. The assignment comes in the wake of Energizer acquiring Armor All earlier this year. Energizer named UM as its media agency of record for North America in February. In addition to winning the Armor All account, Energizer also expanded its media agency
UM, the full-service marketing and media agency network of IPG Mediabrands, has announced the appointment of Dawn Reese to sr. VP, managing director of UM Studios, the agency’s creative content unit. Reese will report to Brendan Gaul, UM global chief content officer and head of UM Studios, which was back in June awarded its first Cannes
IPG Mediabrands’s UM media and marketing agency tapped Dawn Reese, formerly a top exec at RTL Group’s now-defunct StyleHaul, to head UM Studios. Reese has been named senior VP, managing director of UM Studios, the agency’s creative content unit. She is based in L.A. and reports to Brendan Gaul, UM’s global chief content officer and head of UM
Anthony Plant becomes EVP, global president of J3, replacing Eileen Kiernan who is now global CEO of UM Anthony Plant, CEO of IPG Mediabrands Japan since 2013, will become executive vice president, global president of J3—UM’s dedicated media unit for Johnson & Johnson, the agency’s largest global client. Effective immediately, he replaces Eileen Kiernan who last
Former IPG Mediabrands Japan CEO Succeeds Newly-Appointed UM Global CEO Eileen Kiernan NEW YORK – SEPTEMBER 16, 2019 – UM, the full-service marketing and media agency network of IPG Mediabrands, today announced the appointment of Anthony Plant to EVP, Global President of J3, UM’s full-service dedicated media unit for Johnson & Johnson. Effective immediately, Plant
IPG initiated a series of high profile executive changes. IPG CEO Michael Roth announced the news in an internal memo this morning ahead of a wider announcement. Philippe Krakowsky was promoted to the position of chief operating officer after serving as chief strategy and talent officer for over a decade, responsibilities he will continue in
Interpublic Group of Cos. announced a round of leadership changes on Monday. Philippe Krakowsky has been named the chief operating officer of the holding company, a newly-created position. Daryl Lee will succeed him as chief executive of IPG Mediabrands and Eileen Kiernan will take over as global CEO of UM. Krakowsky has been CEO and chairman of IPG Mediabrands for the past
As the fifth CEO of IPG Mediabrands, Daryl Lee takes over day-to-day leadership of one of the world’s biggest and most diversified media services portfolios, succeeding Philippe Krakowsky, who becomes COO of parent Interpublic, and heir apparent to Chairman-CEO Michael Roth. Lee, who most recently served as CEO of Mediabrands’ UM unit, now assumes oversight of
Levi Strauss & Co. has named Interpublic Group of Cos.’ UM as its media agency of record for the Americas following a review, three people close to the business tell Ad Age. The decision will end the San Francisco-based clothing company’s relationship with incumbent agency of record Omnicom’s OMD, which first won lead media buying and planning duties across the Levi’s North American