Answers this way: Super Bowl is around the corner — a time when brands of all sizes are looking to make a splash. How can marketers turn heads by leveraging the big game without spending a ton of money? Ryan Miller, Manager, Partnerships, IPG Medialab, UM’s Innovation Division The supersaturated media frenzy that is the
News
By Joshua Lowcock , Op-Ed Contributor, 2 hours ago As we enter a new year and with CES now behind us, I have been reflecting on what trends in digital and technology will shape the decade ahead. After some thought, I landed on 3 Rs — Rights, Responsibility, and Regulation — as what will define the
As CES wraps up another year of hustle and bustle, it is clear that technology has not only impacted every aspect of our daily lives, but it is also expanding consumer access points beyond traditional media channels for brands to experiment and innovate around. While some have lamented that CES 2020 offered nothing particularly new
Enyi Nwosu, Mindshare partner and head of strategy, has joined UM UK as chief strategy officer. He will lead the agency’s strategy team and its content arm UM Studios, as well as “identifying and embracing new thinking that will drive momentum and growth across all of UM’s clients”. He will report to chief executive Rachel Forde.
Ad Age Best Places to Work 2020 honors 50 companies that have figured out what works. The winning workplaces—25 companies with 200 or fewer employees and 25 companies with more than 200 employees—reflect the highest overall numerical scores based on an analysis of questionnaires submitted by employers and survey responses from thousands of their employees. Ad
Madison Avenue has long been able to stuff some $70 billion annually into TV commercials. Now the advertising industry is trying to figure out how much of that money it can put down on streaming video. Streaming will account for 60% of all video viewing in 2020, compared with 56% in 2018, and is poised to
According to Pew Research, about 86 percent of women ages 40–44 are moms. And of those moms, seven in 10 become part of the workforce in America. Pew also says that mothers are now the primary (or sole) source of income for 40 percent of American households with children under 18 years of age. Knowing that
This trailer is for the branded feature documentary 5B. Directed by Dan Krauss and Paul Haggis via Saville Productions, the 5B documentary was picked by SHOOT as the Best Work of the Year in its rundown of weekly Top Spots and other marquee projects. 5B debuted at the Cannes Film Festival as part of its Special Screenings lineup this past May
Action camera company GoPro has decided to stick with incumbent UM on its global media account, following a competitive review. UM first won the GroPro business in the second quarter of 2015. According to Comvergence, GoPro’s estimated global net spend is $20 million. Other consultants tell Campaign US that the media spend could be closer
UM wins Grand Prix Hat-trick It was a great night for UM who won five trophies plus the prestigious Grand Prix prizes for Network of the Year, Agency of the Year and Campaign of the Year with campaigns including The Oh Henry! 4:25 Hunger Bar from UM Canada and Put That S#!t on Twitter for