Levi Strauss & Co. has named Interpublic Group of Cos.’ UM as its media agency of record for the Americas following a review, three people close to the business tell Ad Age.

The decision will end the San Francisco-based clothing company’s relationship with incumbent agency of record Omnicom’s OMD, which first won lead media buying and planning duties across the Levi’s North American portfolio, including its Dockers subsidiary, in 2008. UM will now handle all buying and planning responsibilities for the Levi’s brands in the U.S., Canada and Latin America.

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