IPG Mediabrands’s UM media and marketing agency tapped Dawn Reese, formerly a top exec at RTL Group’s now-defunct StyleHaul, to head UM Studios.

Reese has been named senior VP, managing director of UM Studios, the agency’s creative content unit. She is based in L.A. and reports to Brendan Gaul, UM’s global chief content officer and head of UM Studios. In the role, Reese will lead the UM Studios team and practice across all U.S. offices, including working with clients on create strategic business plans.

Reese replaces Adam Puchalsky, who exited UM earlier this year to join GroupM’s Wavemaker as global head of content.

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