UM, the full-service marketing and media agency network of IPG Mediabrands, has announced the appointment of Dawn Reese to sr. VP, managing director of UM Studios, the agency’s creative content unit. Reese will report to Brendan Gaul, UM global chief content officer and head of UM Studios, which was back in June awarded its first Cannes Lions Grand Prix, in the Entertainment Lions competition, for the documentary film, 5B, commissioned by client, Johnson & Johnson.

Named after San Francisco General Hospital’s ward 5B which opened in 1983 as the first full-fledged hospital unit dedicated to treating people with AIDS, the documentary was directed by Dan Krauss of Saville Productions. The moving film shows the positive power of nursing, continuing a theme which Johnson & Johnson has championed over the years.

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