CVS has consolidated its estimated $160 million media agency assignment primarily under Interpublic’s UM following a review that began in March. The review followed the completion last year of the client’s $70 billion merger with health insurer Aetna. UM will handle all media duties for both CVS and Aetna, with the exception of paid search
News
A spokesperson confirmed that pharmacy chain CVS Health has consolidated the majority of its U.S. media buying and planning responsibilities with IPG Mediabrands network UM. The appointment concludes a review launched earlier this year as CVS Health completed its acquisition of Aetna last November. UM will be responsible for media buying and planning for the primary CVS
IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands in 2011 as managing director of multicultural agency Identity, Smalls-Landau says she’s been focused
Three agencies are leveraging their talents to help make the world a better place. IPG’s UM closed its offices in 80 locations today so agency staffers can volunteer at philanthropic organizations. ‘ These activities range from revitalizing Crombie Park in Toronto, Canada to assembling aid packages and boxes for refugee children in Hamburg, Germany to
Last year, UM shuttered 60 offices across nearly 40 countries to help others, and now, the IPG Mediabrands agency network is increasing that number by at least 20 offices. More than 80 offices across 50 countries will close their doors for the Second Annual Impact Day, which is part of the company’s Better World philanthropic
IPG Mediabrands’ UM unit this week released findings of a global study purporting to identify four cultural shifts reshaping consumer behavior in seemingly contradictory ways. On the one hand, the study identifies a pattern UM dubs as “retrograde,” noting many consumers are appropriating culture from past decades. On the other, it identified another trend dubbed “recreate,”
IPG media agency UM won its first-ever Entertainment Lions Grand Prix win for “5B,” the documentary film celebrating the heroic nurses who established San Francisco’s first HIV ward. Commissioned by Johnson & Johnson and executive produced by UM Studios, the film received the Grand Prix for “Entertainment Lions—Non-fiction Film Over 30 Min.” It also won
A Johnson & Johnson-commissioned documentary about heroic nurses in the early days of AIDS has won the Entertainment Lions Grand Prix at Cannes. “5B” is the story of a group of nurses at San Francisco General Hospital in the 1980s who established a ward to care for AIDS patients. Made by UM Studios New York, Highway 61 Films and
Brendan Gaul says although the Johnson & Johnson documentary ‘5B’ is based on a 35-year-old story, it is ‘more relevant’ today. IPG Mediabrands’ UM Studios takes home its first Cannes Lions Grand Prix, in Entertainment—a big win for the media agency’s content studio. The win is for “5B,” a documentary UM Studios produced for client Johnson & Johnson on the San
UM has won Just Eat’s global media planning and buying account in 10 countries, including the online food takeaway group’s home market, the UK. The Interpublic agency, which beat Omnicom’s PHD in the competitive review, will handle media in Australia, Denmark, France, Italy, Ireland, New Zealand, Norway, Spain, Switzerland and the UK. Just Eat wants to streamline and simplify its agency arrangements