IPG Mediabrands’ UM Studios takes home its first Cannes Lions Grand Prix, in Entertainment—a big win for the media agency’s content studio.

The win is for “5B,” a documentary UM Studios produced for client Johnson & Johnson on the San Francisco General Hospital’s 5B ward, the first that treated people with HIV/AIDS during the early 1980s—when most healthcare professionals mischaracterized it as a “gay” disease and refused treatment to patients.

“There’s a lot in [that win] for me,” says Brendan Gaul, UM global chief content officer, head of UM Studios and producer of the film. “It’s incredible to be recognized in this way in this [Pride] month.”