UM Istanbul, Turkey’s first media agency, is proud to announce that they have been signed as the official media agency for Toyota Turkey. The announcement follows a two-month pitch process.
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A concerted effort at UM China has paid off with two big account wins – Japanese watch brand CITIZEN and Swiss chocolatier Lindt.
Following a four-agency face-off, UM London nabbed media account for the Budgens and Londis retail brands.
The Budgens and Londis retail brands, owned by Musgrave Retail Partners GB, have appointed UM London to handle their UK media business with immediate effect.
H.J. Heinz Co. has selected Interpublic Group’s UM to support media buying and planning in the U.S. and Canada and Omnicom Media Group to handle its larger international business.
H.J. Heinz has named two new media partners following a review that kicked off last November: Omnicom’s OMG networks were awarded planning and buying responsibility for all international markets while Interpublic’s UM won those media responsibilities for Heinz in the U.S. and in Canada, sources said.
While live TV still represents the bulk of video viewing, on-demand, online viewing has made a significant dent.
This is the story of how a retailer defied category conventions, and became the beacon of play in a retail sea of ‘sales’. An Australian first in attitude, behavior and execution.
UM Netherlands has officially announced the launch of UM Studios, UM’s content creation division, with Arthur Herpel and Marnix Tellings leading the new division.
Congratulations to Graeme Hutton and Kevin Moeller on being featured in The Digital Metrics Field Guide: The Definitive Reference for Advertisers, Marketers, Media Brands and Researchers.