Congratulations to Graeme Hutton and Kevin Moeller on being featured in The Digital Metrics Field Guide: The Definitive Reference for Advertisers, Marketers, Media Brands and Researchers.
The Digital Metrics Field Guide is an industry-wide, comprehensive guide to generally available digital metrics. The book includes authoritative definitions, calculations and examples, metrics organized by industry interest, research and comments, viewpoints on measurement and a selection of published essays covering an array of topics.
You can get a sneak peak at Graeme’s essay, The Importance of Why Advertising Works: Measurement’s Missing Link, as well as Kevin’s, If Content Is King, Context Is the Power Behind the Throne.
The Digital Metrics Field Guide will soon be available for purchase through the Advertising Research Foundation (ARF) at http://thearf.org/.