Following a four-agency face-off, UM London nabbed media account for the Budgens and Londis retail brands. Owned by Musgrave Retail Partners GB, the two convenience and food store chains are looking to UM to boost awareness and foot traffic to their brick-and-mortar locations. The Musgrave Group heads wholesale brands like MarketPlace and Dialsur, along with value and mid-level stores, which are located throughout the U.K., as well as Spain.
“I am delighted to announce that we will be working in partnership with UM London, having appointed them as our new media agency,” said Anna Burleigh, Marketing Director, Budgens and Londis. “I am confident that their combination of insight, strategy and innovation will add enormous value in developing our on-going media plans.”
Russell Place, Managing Director of UM London, echoed Burleigh’s excitement, adding, “We are really pleased to have been appointed. There is a great growth opportunity in harnessing media to help deliver the brand priorities, across both Budgens and Londis and we look forward to working with the team to do so.”
UM London is proud to welcome Budgens and Londis to the UM family.