By Natalie Mortimer, The Drum
The Budgens and Londis retail brands, owned by Musgrave Retail Partners GB, have appointed UM London to handle their UK media business with immediate effect.
Following a media review process involving four agencies, the agency has been tasked with helping to drive brand awareness and footfall to the stores of the independent retailers that partner with Budgens and Londis.
Anna Burleigh, marketing director, Budgens and Londis said: “I am delighted to announce that we will be working in partnership with UM London, having appointed them as our new media agency. I am confident that their combination of insight, strategy and innovation will add enormous value in developing our on-going media plans.”