UM Belgium scored two impressive wins at the recently-held Annual Master in Media Awards (AMMA). Recognized for their work on behalf of Coca-Cola, the Belgian team took top honors in the Best Media Strategy and Best Digital Integration categories.




After a competitive pitch against incumbent agency, Carat, UM Malaysia has been named Southern Lion’s official media and digital agency of record.  As of April, UM now handles the $18 million business including media buying, planning, strategy, and digital.



At UM we’re constantly curious about how messages spread among people. It’s what lies at the core of our strategic thinking. One of the most well documented models for this is Influencer Marketing – where we target the core audience by focusing on a small number of key individuals rather than the audience as a whole.