UM Belgium scored two impressive wins at the recently-held Annual Master in Media Awards (AMMA). Recognized for their work on behalf of Coca-Cola, the Belgian team took top honors in the Best Media Strategy and Best Digital Integration categories.
“Share a Coke with UM” brought home the Best Media Strategy Award while “Xmas Coke” took the top prize for Best Digital Integration. These two awards mark the most ever won by UM Belgium at the AMMA.
To add to UM’s award wins, the outstanding work done by our Belgian team helped in securing the Advertiser of the Year award for Yves De Voeght from Coca-Cola.
The AMMAs are dedicated to promoting careers in advertising and media by rewarding the best in media expertise. Produced by the MWG, the awards recognize cutting-edge thinking across search, planning, strategy and overall innovation in terms of commercializing the advertising space and creative use of media.