Known for her innovative approach to media (and less so for a short voiceover career), UM’s U.S. CEO, Kasha Cacy, oversaw a 9% increase in revenue for the firm’s U.S. business last year, with a slew of new clients and successful defenses of existing ones.
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UM earned five wins at 2017’s Festival of Media Global.
Coming up with a new approach to media planning is no small feat.
Every television advertiser is trying to identify what their specific audience means outside of broad age and sex demographic targets.
Simon Bowthorpe, managing director of UM Qatar, has been promoted to managing director UM Qatar & Kuwait & FP7/KWI.
It was an impressive haul for UM at 2017’s Festival of Media MENA, as the agency earned eight wins (one Gold, four Silver, three bronze).
UM, part of IPG Mediabrands, will handle media buying and planning services for Coach for markets across North America and Asia.
UM, the full-service marketing and media agency network of IPG Mediabrands, has been named media agency of record for Coach, Inc., a leading
Accenture has named UM as its new global media agency of record, replacing incumbent MEC.
Accenture (NYSE: ACN) has selected UM, a division of IPG Mediabrands, as its strategic media planning and buying partner to further enhance