NEW YORK – APRIL 25, 2017 – UM, the full-service marketing and media agency network of IPG Mediabrands, has been named media agency of record for Coach, Inc., a leading New York design house of modern luxury accessories and lifestyle brands.
The news follows a competitive account review that began in 2016. Billings are not disclosed.
Led from the agency’s global headquarters in New York, UM will conceptualize and deliver customized media buying and integrated planning services for Coach across nine markets in the Americas and Asia.
“We have such a passion for the Coach brand and are thrilled to become their partner in media and brand connections. Coach is an iconic American brand with a rich heritage of craftsmanship. We look forward to supporting Coach as their brand transformation and fashion credibility continues to gain momentum globally,” said Daryl Lee, Global CEO, UM. “Our markets around the world are keen to bring the next level of integrated planning and digital and data innovation to Coach.”
“We look forward to working with UM as our media Agency of Record,” said Carlos Becil, Chief Marketing Officer, Coach. “We are excited to see the media integration and creativity that they can bring in support of our global brand transformation.”
UM topped RECMA’s 2016 compitch ranking with a perfect A+ score. This is another in a string of successes with recent wins including Fitbit, Hulu and Accenture, adding to the agency’s sustained global momentum. Coach now joins UM’s prestigious client list which features leading brands such as BMW, Johnson & Johnson, Coca-Cola and Fiat Chrysler Automobiles.
UM is a strategic media agency committed to proving that media is a topline growth driver as much as an efficiency play. We believe that better science and better art deliver better outcomes for our clients. We deliver science through the transformational power of business analytics and real-time data intelligence. We deliver art through creating moments that matter in media to deliver momentum for brands. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 5,000 people innovating on a roster of global clients including Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, ExxonMobil, BMW, GoPro, Fitbit and Sony.
Coach, Inc. is a leading New York design house of modern luxury accessories and lifestyle brands. The Coach brand was established in New York City in 1941, and has a rich heritage of pairing exceptional leathers and materials with innovative design. Coach is sold worldwide through Coach stores, select department stores and specialty stores, and through Coach’s website at www.coach.com. In 2015, Coach acquired Stuart Weitzman, a global leader in designer footwear, sold in more than 70 countries and through its website
at www.stuartweitzman.com. Coach, Inc.’s common stock is traded on the New York Stock Exchange under the symbol COH and Coach’s Hong Kong Depositary Receipts are traded on The Stock Exchange of Hong Kong Limited under the symbol 6388.
Global Corporate Communications, UM [email protected]
+1 917 242 2245
Global Corporate Communications, IPG Mediabrands [email protected]
+1 929 354 6428