Simon Bowthorpe, managing director of UM Qatar, has been promoted to managing director UM Qatar & Kuwait & FP7/KWI.

In his new role Simon will continue to oversee the UM media operation in Qatar as well as take on responsibility for both the creative and media businesses in Kuwait. His key area of focus will be driving the digital transformation of the operation in Kuwait by improving the integration of strategy and social media into the agency’s overall product offering.

“The increasing importance of the region in the global economy is demonstrated by UM Mena’s commitment to building strong, digitally integrated offices to ensure that our clients are able to optimise their investments and grow their businesses. My time in Qatar has given me extensive experience in developing UM’s product offering, as well as improving our creative potential,” he said.

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