Wave 7, the world’s largest and longest-running social media survey representing more than 1 billion active internet users, continued to build momentum across the globe, with successful launches in Athens, Chile, India, Mexico, Singapore and Southeast Asia.



UM Germany has recruited Uwe Schubert and Gene Lee Engler as Strategy Directors. The two bring a creative, new approach to strategy to UM, having entered the strategic universe from different directions.






Following a comprehensive six-month pitch, the world’s leading cosmetics company, L’Oreal, has elected UM as its regional media partner in South Eastern Europe (SEE).