UM Germany ended the year with another new business win, signing frozen food company FRoSTA.

FRoSTA has been setting new standards since 2003. It is the first and only frozen food brand in Germany to completely abandon the use of taste enhancers, colorings, aromas, stabilizers and emulsifiers. All dishes are prepared with only ingredients or raw materials that are additive-free.

A  leader in the frozen ready meal market in Germany, FRoSTA is looking to expand their assortment of dishes in Austia and Switzerland.

FRoSTA has long been known as an early adapter when it comes to social media engagement with its consumer base. The company now looks to UM to beef up its television presence, enhancing its brand identity and highlighting its selection of quality frozen food dishes. UM Germany will be handling media planning and buying for FRoSTA, delivering an efficient, multi-channel TV strategy with billings estimated between €500,000 and €600,000 ($680k – $820k).